KLIA, 13 March 2024 – Malaysia Airlines is
thrilled to unveil an innovative collaboration with Google, designed to
accelerate Malaysia's ascent as a top-tier tourism destination while driving
digital evolution within the aviation sector. This dynamic partnership
represents a significant milestone in Malaysia Airlines' quest towards
digitalising its commercial advancement to stimulate growth and demands from
key markets, solidifying its dedication to establishing Malaysia as a central
hub for international travellers.
By teaming up with Google, Malaysia Airlines intends to harness
cutting-edge AI and digital technologies to enhance its commercial operations,
streamline processes, and provide tailored experiences to travellers. This
collaboration aims to foster ongoing growth and innovation across various
critical product domains, encompassing Google Pay, Google Flights, and
AI-powered marketing solutions, enabling it to cultivate a holistic ecosystem
that prioritizes seamless customer experience.
Dersenish Aresandiran, Chief
Commercial Officer of Airlines from Malaysia Aviation Group said "We are excited to embark on this transformative commercial journey
with Google to strengthen our reach and capability by tapping into
international markets. As the national flag carrier, we are deeply committed to
driving the growth of tourism and fostering economic development in our
country. By harnessing the power of Google's technology innovation and
expertise, we are confident that we can unlock new opportunities, elevate the
travel experience, and strengthen Malaysia's position as a leading tourism hub
in the region, aligning with the Government's vision for Visit Malaysia Year
2026 (VMY2026).”
“Malaysia's tourism sector is poised for significant growth, and
Google is committed to supporting Malaysia Airlines in capitalising on this
opportunity. We're thrilled to embark on this journey and explore what we can
do more together this year.” said Farhan Qureshi, Google
Malaysia, Pakistan & Frontier Markets Managing Director.
With travel demand on the rise to surpass pre-pandemic levels,
the airline also plans to leverage innovative solutions to fuel its growth and
marketing channels, positioning the airline for substantial network expansion
plans this year. Through Google's AI-powered Performance Max, it will enable
Malaysia Airlines to optimise its marketing campaigns, ensuring increased
reach, relevance, and ROI in an increasingly competitive travel market.
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