Singapore media reps get first-hand experience on Malaysia’s cultural offerings

 

Singapore media representatives and KOLs at Langkawi’s Eagle’s Nest SkyWalk

Tourism Malaysia Singapore recently hosted the Malaysia Familiarisation Programme for Singapore’s media representatives and key opinion leaders from May 6 to 11.

In collaboration with AirAsia, Penang Global Tourism, Langkawi Development Authority, Tropical Charters Sunset Cruise, Pelangi Beach Resort and Spa, and Dream Forest Langkawi, this initiative aimed to showcase Malaysia’s unique appeal as a premier tourist destination, further enhancing its positive image among Singaporean travellers. It enabled participants to explore unique tourism offerings of Penang and Langkawi, emphasising the concept of dual-city holidays in Malaysia.

Participants, representing magazines, newspapers, and online platforms, enjoyed luxurious accommodations at The George Penang, explored the Kubang Badak Biogeotrail, and immersed themselves in the magical adventure of Dream Forest Langkawi.

The programme gave participants a first-hand insight into the cultural experiences awaiting visitors, such as batik painting at Atma Alam Batik Art Village in Langkawi and visits to iconic attractions like The Habitat Penang Hill and Escape Penang.

The director general of Tourism Malaysia, expressed optimism about the programme’s impact in boosting arrivals and promoting Malaysia as a preferred tourist destination for Singaporean travellers, capitalising on the strong cultural and historical connections between the two nations, in gearing up for Visit Malaysia 2026.

-TTG Asia.