Wednesday, 2 July 2025

Tourism Malaysia – Srilankan Airlines Fam Trip Brings Prominent Media To Promote Malaysia

 

PUTRAJAYA, 30 June 2025 - In a strategic move to boost arrivals from Sri Lanka in conjunction with the Visit Malaysia 2026 (VM2026) global campaign, Tourism Malaysia, in collaboration with SriLankan Airlines, recently hosted a familiarisation trip (FAM Trip) for a group of prominent Sri Lankan media practitioners to promote Malaysia as a preferred tourist destination.

This initiative is one of two planned with the airline to capture the Sri Lankan market, with a follow-up trip for travel agents scheduled for the third quarter of 2025.

The six-day, five-night (6D5N) programme, held from 24 to 29 June 2025, featured seven invited media representatives who explored Putrajaya, Melaka, Genting Highlands, and Kuala Lumpur. The programme aimed to immerse participants in Malaysia’s vibrant city life while providing content creation opportunities focusing on the country’s iconic attractions and cultural heritage.

-Tourism Malaysia.

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