PUTRAJAYA, 30 June 2025 - In a strategic move to boost arrivals from Sri Lanka in conjunction with the Visit Malaysia 2026 (VM2026) global campaign, Tourism Malaysia, in collaboration with SriLankan Airlines, recently hosted a familiarisation trip (FAM Trip) for a group of prominent Sri Lankan media practitioners to promote Malaysia as a preferred tourist destination.
This
initiative is one of two planned with the airline to capture the Sri Lankan
market, with a follow-up trip for travel agents scheduled for the third quarter
of 2025.
The six-day, five-night (6D5N) programme, held from 24 to 29 June
2025, featured seven invited media representatives who explored Putrajaya,
Melaka, Genting Highlands, and Kuala Lumpur. The programme aimed to immerse
participants in Malaysia’s vibrant city life while providing content creation
opportunities focusing on the country’s iconic attractions and cultural
heritage.
-Tourism Malaysia.
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