Tourism Malaysia Forges Strategic Partnership Wth Sunway Hospitality Group

 

KUALA LUMPUR – Tourism Malaysia today signed a Memorandum of Understanding (MoU) with Sunway Hospitality Group, marking a major milestone for Visit Malaysia 2026 (VM2026). This partnership represents one of the most significant public-private collaboration for the national tourism campaign, underscoring the government’s commitment to driving growth in international visitor arrivals.

The MoU was formalised by Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, together with Mr Alex Castaldi, CEO of Sunway Hospitality Group. Together, the two organisations will collaborate on a wide range of joint marketing and promotional initiatives designed to put Malaysia firmly on the radar of travellers worldwide.

Under the MoU, Tourism Malaysia and Sunway Hospitality Group will boost Malaysia’s tourism sector through several key initiatives. The partnership will showcase Sunway’s premier hotels and resorts through hosted familiarisation (FAM) trips for international media, influencers, and travel trade partners. Simultaneously, it will leverage joint overseas sales missions, co-branded digital marketing, and targeted activations to aggressively amplify Malaysia’s profile in high-potential regional and long-haul markets.

-Tourism Malaysia.