NARATHIWAT — Tourism Malaysia Bangkok organised three networking
sessions from 11 to 13 February 2026 with local travel agencies in the lower
southern part of Thailand, namely in the Narathiwat, Pattani, and Songkhla
provinces. These sessions were held in conjunction with participation in the
11th Melayu Day 2026 programme, which took place from 13 to 15 February 2026 in
Yala province.
Led by Madam Baizuri Baharum, Director of International Promotion (ASEAN), these sessions focused on strengthening existing ties and building new networking opportunities with industry players from these provinces. The discussions centred on possible strategies to increase the arrival of Thai visitors through land borders.
Based on the 2025 statistics for Thai visitor
arrivals to Malaysia, 91.6 per cent of the total 2.5 million arrivals were via
land borders. This number is expected to increase through strategic
collaboration between industry players and Tourism Malaysia in promoting and
marketing bordering destinations and beyond.
This platform was also used to discuss and address issues concerning
border tourism, such as the adherence to rules by land transport operators and
enforcement by the Malaysian authorities.
-Tourism Malaysia.
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