Help turn Johor into MICE hub, industry players urged

http://www.tourism.johor.my/

JOHOR BARU: The Johor tourism and hospitality sector has been urged to make the necessary preparations to support the state’s aim of becoming a MICE (meetings, incentives, conventions and exhibitions) hub in the region.

State Tourism, Domestic Trade and Consumerism Committee chairman Datuk Tee Siew Kiong said Johor was aiming at becoming one of the top destinations in the region for business events.

“We are in the final stages of setting up the Johor Convention and Exhibition Bureau, which will oversee the mechanism and work for this purpose,” he said after launching the four-star Amerin Hotel in Taman Perling here yesterday.

The state, said Tee, was now in discussions with the Johor econo­mic planning unit and Iskandar Regional Development Authority to work out a strategic plan on making Johor a MICE hub.

“This will help attract more business tourists, whose spending average is 3.5 times more than leisure tourists,” he said, adding that it is also in line with Johor’s tourism strategic plan to make the state a high-value tourist destination by 2023.

-thestar online.

http://www.tourism.johor.my/