Tune Hotel celebrates fifth anniversary with new look

Celebration: Shireen and Gua head of brand Li Ee Kee (middle), surrounded by celebrity guests at the Tune Hotels fifth anniversary celebration.

Tune Hotel, which recently celebrated its fifth year anniversary, has embarked on a new project by redesigning its very first Tune Hotel, the downtown Kuala Lumpur Tune Hotel.

Speaking to the media during the anniversary party, Tune Hotel commercial director David Lusteaux said the rebranding exercise was in line with its target market — young travellers on a budget. “We are changing our design to suit the young market who are trendy and hip with urbane sophistication,” he said.

Tune Hotels Downtown Kuala Lumpur manager Shireen Jasin said the new look of the designs take on an urban contemporary flair, with a clean decor, emphasising on the colour elements of red, white and black, which represent the corporate identity colours of the Tune Group.

“Over time, all the current Tune Hotels will slip on the new look and all new hotels in development will have the new design and brand,” she said. She added that Kuala Lumpur was voted to be the second best shopping city in Asia Pacific, according to Global Shopper Index.

To further celebrate its fifth anniversary, Tune Hotels has tied up withGua, a lifestyle and entertainment portal. Collaboratively, Tune Hotels and Gua celebrated their anniversary recently in a star-studded event attended by actor, model and VJ Nicholas Saputra.

Nicholas flew in from Indonesia specially to support the event held at the newly refurbished Tune Hotel Downtown Kuala Lumpur. The savvy world traveller said: “I look for hotels in prime locations, which is why I like Tune Hotels, especially because of its location and services.” Guests were also entertained by homegrown celebrities such as Awan Band, Amanda Imani, Imran Ajmain, The Vella, Mira and Ika.

-thestar online.
www.tunehotels.com