Convention bureau establishment will position Sabah as premier business event destination

 

KOTA KINABALU: The establishment of the convention bureau is a game-changer, said Sabah Tourism, Culture, and Environment Minister, Datuk Christina Liew.

She said that the bureau signifies a strategic approach to position Sabah as a premier business events destination in Malaysia and the Asia Pacific region.

"Business events are more than just dates on a calendar. They are catalysts for socio-economic growth. When we host a conference, we create jobs, stimulate local businesses, and foster knowledge exchange.

"With meticulous planning, innovative ideas, and a commitment to excellence, we can attract conferences, trade shows, and corporate gatherings that will not only boost our economy, but also enrich our cultural fabric.

"Our impact extends beyond tourism, it influences education, technology, and even policymaking. Let us embrace this holistic view and recognise that every delegate who walks through our doors contributes to the larger tapestry of progress," she said during the launching of the two-day Business Events Forum at Sabah International Convention Centre (SICC) here.

Liew's speech was read by her deputy permanent secretary II, Alesia Sion. Also present was SICC chief executive officer, Datuk Rosmawati Lasuki.

Meanwhile, in a separate event at SICC, Assistant Tourism, Culture, and Environment Minister, Datuk Joniston Bangkuai, emphasised the state's commitment to further strengthen its foothold in the vibrant Singaporean tourism market.

"Sabah needs to capitalise on Singapore's status as a crucial aviation hub that caters to many international flights and travellers.

"This convenient and efficient connection has greatly enhanced accessibility, making Sabah more accessible to travelers from Singapore and beyond," he said when addressing Singaporean travel agents during the Meet-The-Experts programme here.

Joniston, who is also Sabah Tourism chairman, highlighted Sabah's distinctive offerings and the mutual opportunities for growth and prosperity through collaboration between Singaporean travel agents and Sabah's tourism industry.

-nst online.