KUALA LUMPUR:
Malaysia and Kuala Lumpur have strengthened their global standing in the
International Congress and Convention Association (ICCA) 2024 Country &
City Rankings, reaffirming their position as premier destinations for
international business events.
The country
hosted 129 international association meetings last year, moving up two spots to
31st in the global country rankings and holding firm at 9th place in the Asia
Pacific, remaining within the region's Top 10.
Kuala Lumpur
also made impressive gains, jumping six places to 26th in the World City
Rankings.
"Malaysia
and Kuala Lumpur's growing reputation reflects their compelling value
proposition," said Kuala Lumpur Convention Centre's (the Centre) general
manager John Burke.
With Kuala
Lumpur International Airport served by 79 airlines and visa-free access for 175
countries, Malaysia provides the great connectivity that global business events
demand, he said in a statement.
"On top of
that, we have a mature supply chain aligned with global standards, wide English
proficiency and a favourable exchange rate. Combined with its rich cultural
heritage and natural assets, Malaysia is a competitive choice."
According to
the Malaysia Convention & Exhibition Bureau (MyCEB), business events are
projected to contribute RM42.12 billion to the economy by 2030 and attract 5.9
million delegates. These events are expected to drive trade, boost tourism, and
support job creation.
The Centre was
a key venue last year, hosting many of the city's 78 international association
events.
Owned by KLCC
(Holdings) Sdn Bhd, a Petroliam Nasional Bhd subsidiary, the Centre is located
beneath the Petronas Twin Towers in the KLCC precinct. It offers 34,000 sqm of
flexible, purpose-built space with integrated facilities.
Burke noted
that with sustainability becoming a growing priority in global events,
responsible and long-term growth will be vital.
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