Langkawi took centre stage as Malaysia hosted the ASEAN–China
Tourism Dialogue 2026, bringing together tourism leaders, industry players and
key stakeholders from across ASEAN and China.
Officially launched by YB Dato Sri Tiong King Sing, Minister of
Tourism, Arts and Culture, the high-level dialogue was also graced by the
presence of distinguished VIPs, including YB Tuan Chiew Choon Man, Deputy
Minister of Tourism, Arts and Culture; YBhg Dato’ Shaharudin Abu Sohot,
Secretary General of Ministry Tourism, Arts and Culture; and Mr. Mohd Amirul
Rizal Abdul Rahim, Director General of Tourism Malaysia. The dialogue explored
strategic opportunities to advance sustainable tourism, digital transformation,
regional connectivity and stronger people-to-people exchanges.
Held in conjunction with the dialogue, the Malaysia–China Tourism
Dialogue and ASEAN–China Business Networking Session further strengthened
bilateral and regional partnerships, culminating in the signing and exchange of
Memorandum of Understanding (MoUs) and business cooperation agreements between
Malaysian and Chinese tourism stakeholders.
The programme also featured the ASEAN–China Business Networking
Session, providing a valuable platform for tourism businesses and industry
players from both regions to forge strategic partnerships, explore new
commercial linkages and unlock emerging market opportunities.
To conclude the programme, delegates were taken on a technical visit
to Kilim Geoforest Park, Langkawi Craft Complex and a Langkawi Sunset Cruise,
showcasing Langkawi’s distinctive ecotourism, rich cultural heritage and
diverse experiential tourism offerings.
As Malaysia continues to advance the objectives of Visit Malaysia
2026, these strategic collaborations play a vital role in strengthening
Malaysia’s position as a preferred destination while fostering greater tourism
connectivity between ASEAN and China.
-Tourism Malaysia.
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