KUALA LUMPUR, 30 September 2025 – Tourism Malaysia successfully
convened a three-day Strategic Engagement Session from 28–30 September,
bringing together Overseas Directors from 29 full-fledged offices, four
marketing representative offices, and key airline partners.
The session served as a platform to refine international marketing
strategies and strengthen Malaysia’s global tourism presence in preparation for
Visit Malaysia 2026 (VM2026).
Highlights included a special address by the Minister of Tourism,
Arts and Culture, YB Dato Sri Tiong King Sing, town hall sessions with agencies
such as MyCEB, MM2H, MOTAC, and FINAS, as well as exclusive breakout sessions
with airline partners and aviation stakeholders to boost connectivity and
market outreach.
Tourism Malaysia’s Director General, Datuk Manoharan Periasamy,
underscored the importance of return on investment and strategic airline
collaborations to expand route networks and elevate Malaysia’s standing on the
global stage.
As Malaysia approaches VM2026, the engagement reaffirms the nation’s
commitment to fostering stronger international ties and driving the tourism
industry towards full recovery and sustained growth.
-Tourism Malaysia.
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