HANGZHOU, 1 September 2025 – Tourism Malaysia, in collaboration with
State Tourism Bodies and the Malaysia Inbound Chinese Association (MICA), is
intensifying its effort to capture the growing China travel market. From 1st to
5th September 2025, the Tourism Malaysia Sales Mission Series 2 will journey
through the vibrant cities of Hangzhou, Taiyuan, and Xi’an, building stronger
travel and business linkages between both nations.
This strategic initiative builds on the momentum from ITB Shanghai
2025 and the highly successful Sales Mission Series 1 earlier in March. The
mission is designed to strengthen bilateral tourism cooperation, showcase
Malaysia’s diverse travel experiences, and unlock new business opportunities
that reaffirm Malaysia’s appeal as a premier destination for Chinese
travellers.
Leading the mission is Mr. Chua Choon Hwa, Deputy Secretary General
(Tourism), Ministry of Tourism, Arts and Culture (MOTAC) Malaysia, joined by YB
Nicole Tan, Negeri Sembilan State Executive Councillor for Tourism, Arts and
Culture, YBhg. Dato’ Dr. Angie Ng, President of MICA, and representatives from
64 organisations including state tourism boards such as Tourism Perak, Malaysia
My Second Home (MM2H) agents, hoteliers, tour operators, product owners, and
airlines.
-Tourism Malaysia.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.