Tourism Malaysia officially launched the Sabah & Labuan Meet
East Coast Roadshow 2025 in Kota Bharu on 21 September, with the next session
set for Kuantan on 23 September.
Organised in collaboration with the Sabah Tourism Board and Labuan
Corporation, the initiative provides a strategic platform to strengthen
industry partnerships and boost travel flows between the East Coast of
Peninsular Malaysia and Sabah and Labuan.
With B2B sessions, knowledge-sharing presentations, and the
participation of more than 100 East Coast buyers, the programme underscores
ongoing efforts to diversify tourism packages and enhance interstate
collaboration in support of Visit Malaysia 2026 (VM2026).
-Tourism Malaysia.
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