HO CHI MINH CITY, 4th September 2025 – Tourism Malaysia is participating in the International Travel Expo Ho Chi Minh City (ITE HCMC) 2025, taking place from 4 to 6 September 2025.
The event underscores Malaysia’s strong commitment to promoting its diverse destinations, strengthening bilateral tourism cooperation, and marking an important milestone in preparation for the upcoming Visit Malaysia 2026 campaign.
The expo serves as a
strategic platform to showcase Malaysia’s diverse offerings to international buyers,
industry players, and travellers, while highlighting the country’s readiness to
welcome more visitors in the coming year.
With the theme “Sustainable Tourism, Vibrant Experiences”, ITE HCMC 2025 puts the spotlight on eco-friendly travel, cultural preservation, and deeper visitor engagement.
This aligns seamlessly with Malaysia’s tourism
vision, which emphasizes nature-based adventures, community-driven tourism, and
eco-cultural initiatives that benefit both travellers and local communities.
-Tourism Malaysia.
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