Malaysia
Launches High-Impact Tourism Sales Mission To Australia To Boost Visit Malaysia
2026
Sydney
& Melbourne | 10 ~ 15 July 2025
Tourism Malaysia, under the
Ministry of Tourism, Arts and Culture (MOTAC), has embarked on a strategic
tourism sales mission to Australia, covering Sydney and Melbourne from 10 to 15
July 2025. The mission is led by YB Dato Sri Tiong King Sing, Minister of
Tourism, Arts and Culture Malaysia.
This initiative aims to
strengthen bilateral tourism relations, promote the upcoming Visit Malaysia
2026 (VM2026) campaign, and highlight key programmes such as Malaysia My Second
Home (MM2H) and the Malaysia MADANI vision. The mission includes participation
from 25 Malaysian organisations representing travel agencies, hoteliers,
tourism products, airlines, and MM2H agents.
Through business networking
sessions, B2B meetings, and promotional activities, the mission positions
Malaysia as a preferred destination for Australian travelers seeking cultural
richness, modern infrastructure, and sustainable tourism experiences.
Australia remains a key
market for Malaysia, with a 16.6% increase in tourist arrivals recorded between
January and May 2025. This mission reflects Malaysia’s commitment to attracting
high-value travelers while supporting economic growth through tourism.
-Tourism Malaysia.
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