JEDDAH, 28 January 2024 - Tourism
Malaysia actively takes part in the 12th Jeddah International Travel and
Tourism Exhibition (JTTX) today as a strategic move to bolster its promotional
efforts and attract a growing number of Middle Eastern travellers to Malaysia.
The three-day event serves as a crucial platform for
connecting international travel businesses with the rapidly expanding Saudi
travel market, recognised as one of the fastest-growing markets globally. JTTX
has brought together influential local travel leaders and international
exhibitors, fostering new relationships, fortifying existing business
partnerships, and exploring collaborative opportunities.
Marking its fourth consecutive presence at JTTX, Tourism
Malaysia is led by Datuk Musa Haji Yusof, Deputy Director-General (Promotion).
The Malaysian delegation comprises seven esteemed travel agents, including Al
Safer Travel & Tours, Future Group Tour & Travel, GR Travel &
Tours, Kurma Gateaways Travel, TH Travel & Services, Universal Holidays
Travel & Tourism, and Qadasfly Travel & Tourism.
Additionally, five prominent hotels and resorts join the
delegation, namely Aloft Langkawi Pantai Tengah, Grand Ion Delemen Hotel,
Genting Highlands, Holiday Villa Hotels & Resorts, Hospitality 360, and
Sunway City Kuala Lumpur.
Malaysia proudly maintains its position as the preferred
"Top Muslim-Friendly Destination of The Year" as recognised by the
MasterCard-Crescent Rating Global Muslim Travel Index (GMTI) 2023. The
destination has also been honoured as the "Muslim Women-Friendly
Destination of The Year." These accolades resulted from an annual online
survey that considers various criteria, such as the availability of halal food,
access to prayer facilities, Muslim-friendly services in hotels, and overall
safety and security.
Datuk Musa Haji Yusof said: “We appreciate the opportunity to
collaborate and cooperate with some of the best industry players, such as
Saudia, Air Arabia and Al Mosafer (Seera). We anticipate a substantial increase
in arrivals from Saudi Arabia this year, facilitated by the development of new
tour packages in gearing up for Visit Malaysia Year 2026.”
Malaysia welcomed 38,143 tourists from Saudi Arabia from
January to September 2023, surpassing 35,980 recorded in 2022. In 2024,
Malaysia aims to welcome 27.3 million tourists, generating MYR102.7 billion in
revenue. The forthcoming Visit Malaysia Year 2026 has set an ambitious target
of 35.6 million foreign tourist arrivals.
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