HO CHI MINH, 07 February
2024 – The Consulate General of Malaysia in Ho Chi Minh City, in
collaboration with the Tourism Malaysia office in Vietnam, is actively
participating in the Nguyen Hue Flower Street Festival 2024 from 7 to 14
February 2024. This festival, organised by the Ho Chi Minh City People's
Committee, has been a platform for diplomatic missions in Ho Chi Minh City to
showcase the distinctive festive traditions of their respective nations since
2021.
This year, Tourism Malaysia in Vietnam presents an enchanting
booth that exudes traditional charm inspired by the Hari Raya Aidilfitri
celebrations and the wau kite. Hari Raya Aidilfitri, marking the end of the
Ramadan fasting month for the Muslim community in Malaysia, is a time for
gathering, socialising, and exchanging well wishes. The wau kite, with its
eye-catching patterns and colours, is an integral part of the festival,
symbolising pride and tradition. Crafted meticulously from hand-painted batik,
a signature material of Malaysia, artisans in Kelantan dedicate two to three
months to each wau kite, making it not just a traditional toy but a symbol of
Malaysian heritage.
Madam Nor Hayati Zainuddin, Director of Tourism Malaysia in
Vietnam, expressed, “In the spirit of the joyful celebration of the Lunar New
Year throughout Asia, the Malaysia booth at Nguyen Hue Flower Street Festival
aims to contribute to the festive atmosphere of the Vietnamese people. Through
this, we hope to introduce to the Vietnamese people the colourful and diverse
aspects of Malaysia, encompassing natural scenery, people, and unique
traditional cultures." She also conveyed her hope to welcome more Vietnamese
tourists to Malaysia in 2024.
Malaysia has received 323,703 Vietnamese tourists as of November 2023, signalling the significant potential for tourism development between the two countries. In 2024, Tourism Malaysia aims to attract 400,000 Vietnamese tourists through a series of activities organised throughout the country, particularly in the key states of Melaka, Perlis, Perak, and Kelantan.
This year’s Nguyen Hue Flower Street Festival, themed “Spring of
Love, Tet Reunion,” continues its legacy as a familiar meeting place for Ho Chi
Minh City residents during the Lunar New Year. Over the past two decades, the
festival has contributed to maintaining the city’s unique cultural identity and
served as a bridge for cultural exchange between Vietnam and other countries
worldwide, including Malaysia. The festival serves as a prelude to
strengthening long-term cooperation and sustainable tourism development between
Vietnam and Malaysia.
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