ALGIERS, 31 January 2024 – Tourism Malaysia is set to embark on an impactful tourism sales mission to North Africa, strategically aimed to captivate international
tourists and position Malaysia as the ultimate value-added travel destination.
The mission kicks off on 1 February in Algiers, Algeria, and concludes on 4
February 2024 in Cairo, Egypt.
The delegation comprises 14
esteemed organisations, including seven travel agents, six hotels/resorts and
one association. The mission seeks to contribute to a robust rebound in the
tourism industry by focusing on attracting newcomers and regular visitors.
Delegates will actively participate
in travel marts in each country to showcase Malaysia’s diverse tourism
products. Additionally, targeted tourism presentations and media conferences
will engage local tourism and media communities, culminating in a dinner and
video presentation that captures the essence of “Malaysia Truly Asia.”
Expressing enthusiasm about the
mission, Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism Malaysia
stated: “This is a crucial step in our journey towards Visit Malaysia Year
2026. As we ramp up our strategic engagements and promotions, we aim to create
lasting impressions on the North African market, making Malaysia a top choice
for discerning travellers.”
In 2024, Malaysia sets a target of
welcoming 27.3 million international tourist arrivals, with tourism receipts
exceeding RM102.7 billion. Through business-to-business (B2B) sessions,
seminars, networking opportunities, and a focus on promotions in niche segments
such as edu-tourism, shopping paradises, and halal food heavens, Malaysia aims
to establish itself as a premier family-friendly holiday destination.
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