For the first time, World Islamic Tourism Mart (WITM) and Malaysia International Tourism Exchange (MITE) will be integrated as a four-day event from June 6-9 at Putra World Trade Centre in Kuala Lumpur.
Jointly organised by Malaysian Association of Tour and Travel Agents (MATTA) and My Events International, WITM will focus on Muslim tourism while MITE will feature general tourism.
WITM-MITE 2013 will feature a B2B travel exchange and an international conference – including a half-day meeting between ministers and government representatives to discuss the future of Islamic travel – on June 6 and 7, followed by a consumer fair on June 8. In total, 500 buyers will be invited for the travel exchange and there will be 415 booths.
MATTA president, Mohd Khalid Harun, said: “Having two separate events at separate venues on the same dates last year saw exhibitors having to choose which event to exhibit in as they lacked resources to attend both shows. Buyers from abroad also faced the same problem.
“Tourism minister, Ng Yen Yen, also saw the importance of WITM and MITE, and since both are about travel, she asked us to work with My Events International and have the two events combined. This year, the (combined) impact will be stronger.”
From this year onwards, WITM-MITE will be an integrated event in Malaysia held annually in June, unless WITM is organised outside Malaysia, according to Khalid.
He said: “MATTA owns WITM. We have plans to take it global but this depends on how soon other countries bid to host it. By taking this event overseas, it will give an opportunity for other countries to showcase their tourism offerings and it will also give MATTA a business opportunity.”
Last year, the inaugural WITM was organised by MATTA at Putra World Trade Centre from May 31 to June 2, while the inaugural MITE was organised by My Events International at Malaysia Agro Exposition Park Serdang from May 31 to June 3.
-TTG Asia.
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