Tourism Malaysia And Mastercard Forge Smart Partnership To Elevate VISIT MALAYSIA 2026

 

KUALA LUMPUR, 8 March 2024 – Tourism Malaysia and Mastercard have announced a strategic partnership to transform the traveler experience and support outreach efforts in preparation for Visit Malaysia (VM) 2026. The announcement was made during a Memorandum of Collaboration (MOC) exchange ceremony today. As part of the MOC, Mastercard will also be named as Tourism Malaysia’s Exclusive Payment Partner, with a strategic focus on enhancing the shopping segment.

The partnership will focus on four areas:

1. Harnessing data insights and analytics: Mastercard’s regional Data & Services hub in Kuala Lumpur will provide actionable insights on traveler spend patterns, needs, and preferences. This aggregated and anonymized data will benefit travel and tourism authorities, operators, and businesses.

2. Digitizing the entire traveler journey: Tourism Malaysia and Mastercard will cocreate the Travel Malaysia app, a one-stop solution for travelers. This app will offer personalized travel content and exclusive offers throughout the visitor journey, from itinerary planning and bookings to location-based offers on-the-go. The app is set to launch by 2025.

3. Developing world-class marketing campaigns: Leveraging Mastercard’s global reach and marketing capabilities, both organizations will create and roll out creative,engaging marketing campaigns. The goal is to attract more potential travelers and capture an incremental 8 million arrivals by 2026.

4. Curating exclusive Priceless Experiences and Specials for travelers: Mastercard will introduce its signature Priceless program to Malaysia, offering unique experiences and exceptional offers for travelers. These dedicated and specially curated experiences will reflect Malaysia’s attractive proposition as a one-stop destination to Eat, Play, Shop and Stay, allowing travelers to create unforgettable memories in the country.

YB Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts, and Culture, expressed enthusiasm for the partnership and its potential long-term impact on the travel and tourism sector and stated: “The esteemed partnership with Mastercard highlights our commitment to harness technology to create a more seamless and innovative travel experience in Malaysia. By using data and insights, we aim to improve visitor satisfaction and continuously innovate to engage with travelers. This collaboration is a significant step towards digitizing Malaysia's travel and tourism sector, providing a hassle-free and enriched experience for visitors exploring our diverse offerings.”

"In 2023, Malaysia welcomed 20.14 million visitors, with tourism receipts reaching RM71.3 billion. Shopping activities constituted 33.9% of total expenditure, contributing to a remarkable RM24.1 billion. With a focus on the shopping segment, we aim to leverage our collaboration with Mastercard to create distinctive experiences, positioning Malaysia as a premier global shopping destination," said Mr. Manoharan Periasamy, Director General of Tourism Malaysia.

"Mastercard is thrilled to partner with Tourism Malaysia in revitalizing and transforming the tourism sector. This strategic collaboration aims to digitize Malaysia’s growing travel industry and position the country as a digital-first destination. With Visit Malaysia 2026 approaching, Mastercard will leverage its global expertise, data insights, and engagement program, Priceless, to support Malaysia’s growth and enhance its appeal as a top travel destination in the Asia Pacific region,” said Mr. Safdar Khan, Division President, Southeast Asia, Mastercard.

The partnership with Tourism Malaysia and Mastercard as the Exclusive Payment Partner is aimed at enhancing the shopping segment, which contributes significantly to the tourism sector’s growth. Leveraging Mastercard’s global presence and international expertise, this collaboration elevates Malaysia’s status as a preferred shopping destination, enriching the retail experience for travelers. The commitment represents a seamless extension and integration of Mastercard’s Priceless program offers, underscoring Tourism Malaysia’s unwavering dedication to delivering unparalleled experiences and value.

In the current year, Malaysia aims to attract 27.3 million international tourist arrivals, with a target of over RM102.7 billion in tourism receipts. Looking ahead to Visit Malaysia 2026 (VM 2026), the country envisions welcoming 35.6 million visitors, generating target receipts of RM147.1 billion. These goals align with Malaysia’s Tourism Strategy 2020-2030, which focuses on enhancing the country’s competitiveness as a top travel destination for international visitors.

-Tourism Malaysia.

Why Pulau Payar Marine Park is a must-visit attraction in Kedah

 

PULAU PAYAR MARINE PARK, located in the turquoise waters off Kedah, beckons nature enthusiasts and adventure seekers alike.

Established as the nation's first marine park sanctuary in 1994, it encompasses four islands: Pulau Payar, the largest, alongside Pulau Kaca, Pulau Lembu, and Pulau Segantang.

These uninhabited islands boast a rich variety of marine life, making them a haven for divers and snorkelers.

Vibrant coral reefs, including the rare Tubastrea Micrantha and Semi-Precious Antipathes, provide a stunning backdrop for encounters with diverse fish species like barracudas, clownfish, and even black-tipped reef sharks.

The Coral Garden, a designated dive site, offers unparalleled access to this underwater spectacle.

Beyond the underwater realm, Pulau Payar caters to various interests. Visitors can bask in the tranquillity of the sheltered waters with a refreshing swim or explore the island's verdant interior through designated hiking trails.

Families with young children can participate in the unique and supervised baby shark feeding program, fostering a connection with these fascinating creatures while adhering to responsible practices.

Picnic tables, barbecue pits, gazebos, and restrooms ensure a comfortable and enjoyable experience for all visitors.

Pulau Payar is committed to sustainable practices, implementing strict guidelines to protect its delicate ecosystem.

Visitors are prohibited from removing any marine life, including corals and shells, and fishing is strictly forbidden.

Responsible behaviour during the baby shark feeding program, such as maintaining a safe distance and avoiding touching the animals, is crucial for their well-being.

Located just 30 kilometres from Langkawi, Pulau Payar is easily accessible via a 45-minute speedboat ride from Kuah jetty point.

With its diverse offerings, pristine environment, and commitment to conservation, Pulau Payar Marine Park stands as a jewel in Kedah's crown, offering an unforgettable escape for every visitor.

-nst online.

Tourism Malaysia Launches First-Ever 24-Hour Live Flash Ssles Campaign On Facebook

 

KOTA KINABALU, 8 March 2024 – In pioneering the digital transformation for the Cuti-Cuti Malaysia Travel Fair, Tourism Malaysia unveils a 24-hour live flash sales campaign spotlighting a selection of 58 holiday packages catering to various budgets offered by over 29 esteemed travel agents from Sabah and Labuan, including Malaysia Aviation Group, on its Facebook platform starting at 8.00 p.m. (GMT +8) today.

Set to redefine the landscape of travel promotion, this groundbreaking “Bah! Cuti-Cuti Malaysia Online Bundle Travel Fair 2024” is broadcasted from a state-of-the-art green studio in Penampang and jointly organised in collaboration with the Malaysian Association of Tour and Travel Agents (MATTA) Sabah, Malaysian Inbound Chinese Association (MICA), Sabah Tourist Association (STA), Malaysian Chinese Tourism Association (MCTA) and Malaysia Aviation Group (MAG).

This two-day event aims to highlight the enchanting tourist destinations in Kudat District, West Coast, inland or interior parts of Sabah, including Sandakan, Tawau, and Labuan, inviting visitors to explore Malaysia's diverse landscapes and cultural heritage. Apart from exciting interactive quiz sessions, Tourism Malaysia also features six inspirational speakers to provide comprehensive perspectives on the offerings of Sabah and Labuan.

Among them is Ron Pudin of the Sabah Bird Association, shedding light on birding in Sabah; Mr Alexander Yee, delving into turtle conservation efforts; Dr Wong Siew Te, an authority on Borneo Sun Bear conservation; Julinus Jeffrey Jimit of Sabah Tourism Board, offering insights into Community Based Tourism initiatives; Mahathir Abd Hamid of Labuan Corporation, discussing the attractions of Labuan Island; and Monica Chin of Malaysian Scuba Diving Association, elucidating on the wealth of underwater treasures through "Sabah & Labuan 101 Dive Treasures".

Director General of Tourism Malaysia, said: “In today's digital age, we are witnessing a significant shift in how we promote travel. With platforms like Facebook, Instagram, and TikTok, travel agencies can now reach global audiences more efficiently and affordably.

“I am thrilled to see the enthusiastic participation of attendees and industry leaders here today. Together, we are stepping into a new era of online travel promotion. Tourism Malaysia recognises the importance of digital promotion, allowing us to showcase Malaysia's beauty to the boundless world in innovative and inspiring ways.”

The “Bah! Cuti-Cuti Malaysia Online Bundle Travel Fair 2024” transcends conventional destination showcases, standing as a testament to innovation and collaboration, highlighting the collective ability to forge a new chapter in community growth and mutual prosperity.

-Tourism Malaysia.

Melaka anjur Bulan Pelancong Islam Melaka sepanjang Ramadan

Ketua Menteri, Datuk Seri Ab Rauf Yusoh menyampaikan resit Zakat Fitrah kepada amil selepas melancarkan Program Ihya Ramadan 1445H peringkat negeri di MITC, hari ini. NSTP/Amir Mamat

AYER KEROH: Bagi merancakkan lagi Tahun Melawat Melaka 2024 (TMM2024), kerajaan negeri menganjurkan Bulan Pelancongan Islam sepanjang Ramadan ini.

Ketua Menteri, Datuk Seri Ab Rauf Yusoh, berkata program yang akan berlangsung sehingga bulan depan itu akan dipenuhi dengan aktiviti berkonsepkan keagamaan menerusi tema 'Dari Hati Membawa Ke Syurga'.

Beliau berkata, antara aktiviti berkenaan ialah Seminar Rukyah dan Hisab, Malam Semarak Haruman Ramadan dan Jom Rewang Bubur Lambuk bertempat di Pavilion TMM2024 di Dataran Pahlawan serta beberapa lokasi terpilih.

Selain itu, katanya, sempena Ramadan ini juga, kerajaan negeri turut menganjurkan program Ihya Ramadan yang bertujuan menyuburkan 'roh Ramadan' serta meningkatkan penghayatan dalam kalangan masyarakat Islam khususnya di Melaka.

"Sepanjang mengimarahkan Ramadan tahun ini, kerajaan negeri menerusi Jabatan Agama Islam Melaka (JAIM), Zakat Melaka, Jabatan Mufti serta Mahkamah Syariah Melaka merangka pelbagai program antaranya Program Imam Hafiz Tarawih Ramadan (IHTIRAM).

"Program itu membabitkan penyertaan imam bergelar Al-Hafiz yang akan mengetuai solat sunat Tarawih di 100 masjid dan surau terpilih di negeri ini, selain Taqarrub Ramadan, penganjuran Majlis Iftar Jamaie yang diadakan di Dataran Pusat Islam Melaka, Bukit Palah di sini pada setiap hujung minggu serta Program Iftar Mega pada 16 Mac ini.

"Pelaksanaan program ini bertujuan sebagai galakan kepada umat Islam untuk merebut peluang dalam meningkatkan amal ibadat sepanjang Ramadan secara istiqamah," katanya selepas melancarkan Program Ihya Ramadan 1445H peringkat negeri bertemakan 'Perpaduan Teras Malaysia MADANI' di Pusat Dagangan Antarabangsa Melaka (MITC), di sini hari ini.

Yang turut hadir, EXCO Kanan Negeri, Datuk Rais Yasin; EXCO Pendidikan, Pengajian Tinggi dan Hal Ehwal Agama negeri, Datuk Rahmad Mariman serta Mufti Melaka, Datuk Wira Abd Halim Tawil.

Justeru, beliau mengajak semua umat Islam negeri ini untuk sama-sama menyokong dan mengimarahkan bulan mulia Ramadan dengan segala program dan aktiviti yang dirancang oleh kerajaan negeri itu.

Sementara itu, Ab Rauf berkata, prestasi keseluruhan kutipan zakat pada tahun lalu menunjukkan pencapaian memberangsangkan sehingga mencapai sasaran yang ditetapkan dengan jumlah RM128.3 juta.

Katanya, jumlah itu termasuk kutipan zakat fitrah tahun lalu iaitu sejumlah RM5.75 juta berbanding 2022 iaitu sejumlah RM5.6 juta.

Sehubungan itu, katanya, tahun ini, Zakat Melaka menyasarkan jumlah kutipan zakat fitrah berjumlah RM5.9 juta.

-Berita Harian.

Discovering Perlis' enchanting Al-Hussain Mosque

Whether you're drawn by faith, architecture, or the pursuit of peace, the Al-Hussain Mosque in Kuala Perlis offers a unique experience that resonates with the soul. - File pic credit (Masjid Al-Hussain Facebook)

NESTLED at the edge of Kuala Perlis, the Al-Hussain Mosque stands as a majestic testament to modern Islamic architecture, seamlessly blending with the tropical landscape.

Officially inaugurated by Raja of Perlis, Tuanku Syed Sirajuddin Ibni Al-Marhum Tuanku Syed Putra Jamalullail on Oct 8, 2011, this mosque has quickly become more than just a place of worship; it's a symbol of unity, a beacon of faith, and a tourist attraction.

A RESORT AMIDST FAITH

Designed with a resort-like ambiance, the Al-Hussain Mosque transcends traditional architectural boundaries to embrace a modern Islamic aesthetic that encourages appreciation for nature.

The choice of natural materials such as coral stones, broken quartz, and marble emphasises its commitment to harmony with the environment.

A FLOATING SANCTUARY

What sets the Al-Hussain Mosque apart is its floating structure, providing a serene and idyllic setting that extends from the Kuala Perlis shoreline.

It's a breathtaking sight, whether you're approaching from the legendary Langkawi Island or the bustling ikan bakar (BBQ fish) food court nearby.

Its location and design destined it to be a distinguished landmark in Perlis, drawing in both locals and tourists, fostering a sense of community and solidarity.

A CAPACITY TO UNITE

With the ability to accommodate up to 1001 worshippers, the mosque's spacious main hall and multipurpose prayer hall invite individuals to immerse themselves in tranquillity and devotion.

The beauty of the mosque, both externally and internally, needs to be experienced firsthand to be truly appreciated.

THE INSPIRATION BEHIND THE ICON

The inception of the Al-Hussain Mosque, aimed at being an iconic gateway to Langkawi, was inspired by His Highness Raja Muda of Perlis, Tuanku Syed Faizuddin Putra ibni Tuanku Syed Sirajuddin Jamalullail.

The vision was brought to life by Tan Sri Mohd Ariffin Yusuf, fulfilling a charitable legacy. This monumental project was supported by the Perlis Council of Islamic Religious and Malay Customs, highlighting a collaborative spirit.

UNIQUE FEATURES

The mosque is globally renowned for its hexagonal twin peak minaret, a first of its kind, symbolising the pinnacle of human creation and the six Tenets of Iman in Islam.

Standing at 31.3 metres, with signal lights that illuminate at prayer times, it guides not just those on land but also fishermen at sea, blending functionality with spiritual symbolism.

-nst online.

Nasi Lemak among three Malaysian heritage nominees for UNESCO World Heritage status

 

KUALA LUMPUR: Three Malaysian 'symbols' have been listed as candidates this year for inclusion in the United Nations Educational, Scientific and Cultural Organisation's (Unesco) World Heritage List.

They are Kompleks Gua Taman Negara Niah in Sarawak, Kebaya Malaysia, and Nasi Lemak.

Tourism, Arts, and Culture (MOTAC) Minister Datuk Seri Tiong King Sing said this is in line with the ministry's commitment to promote the country's heritage.

He said following the listing, 2024 would be considered a Heritage Year which holds great significance for Malaysia.

"Among them (heritage listed) is the Archaeological Heritage of Kompleks Gua Taman Negara Niah in Sarawak, named as a deserving candidate for World Heritage recognition.

"Meanwhile, the 'Kebaya Malaysia', jointly applied with neighbouring countries Brunei, Singapore, Indonesia and Thailand, has been nominated as a candidate for Unesco Intangible Cultural Heritage, representing humanitarian culture.

"The nomination of Malaysia's Breakfast Culture, including Nasi Lemak, is also an effort by the ministry to ensure that the people's traditional meal is recognised as the National Heritage Food of Malaysia and will not be claimed by other nations."

He said this in a speech text for MOTAC's Media Appreciation Gala 2024 held in Sunway Resort Hotel, Petaling Jaya, yesterday.

The gala invited local media groups which include New Straits Times Press (NSTP), Bernama, Star Media Group Berhad, Astro, RTM, and Sin Chew Daily.

Group managing editor Datuk Ahmad Zaini Kamaruzzaman represented NSTP in receiving a certificate of appreciation from the minister.

On a different note, Tiong expressed hope to attain more achievements through various programmes and initiatives that will be carried out this year with the help of the media.

This includes Visit Melaka Year 2024, Asean Tourism Forum 2025, World Tourism Day, World Tourism Conference 2025, and most importantly, Visit Malaysia 2026, he said.

"I hope that the media will continue to be our strategic partners in successfully promoting, and enhancing tourism and cultural programmes, and elevating Malaysia's tourism industry onto the global stage.

"Your close collaboration is crucial, especially in driving the upcoming Visit Malaysia 2026 campaign.

"With the assistance and support from the media, we believe that together we can achieve greater goals in showcasing the beauty and uniqueness of our country's tourist destinations to the world," he said.

-nst online.

Scoot expands services to Malaysia, Thailand with new E190-E2 aircraft

 

Scoot, the low-cost subsidiary of Singapore Airlines (SIA), has unveiled the six South-east Asian destinations that its fleet of new Embraer E190-E2 aircraft will fly to – Krabi, Koh Samui and Hat Yai in Thailand; and Kuantan, Miri and Sibu in Malaysia.

Expected to begin operations in May, Scoot’s E190-E2 services will offer direct connections to and from Singapore.

The first E2, aptly nicknamed Explorer 3.0, is expected to arrive in Singapore in April, and will take over Scoot’s existing flights to Krabi and Hat Yai from May 7, increasing flight frequencies to both destinations from 7-times to 10-times weekly.

The second E2 is also scheduled for delivery in April and will allow Scoot to operate to four additional cities – Koh Samui, Kuantan, Miri, and Sibu. Daily flights to Koh Samui will commence from May 13, with the frequency progressively increased to twice daily from early June.

The addition of the second E2 will also allow Scoot to increase its frequency to Miri and Kuantan from three to four times weekly from May 20 and June 3, respectively, as well as launch thrice weekly flights to Sibu from June 5.

Together with destinations served by Scoot’s existing fleet, the airline would operate 103-times weekly flights to Malaysia and 92-times weekly flights to Thailand by June.

-TTG Asia.

Tourism Malaysia Introduces Eco-Cultural Niche Packages At ITB BERLIN 2024

 

BERLIN, 5 March 2024 –The Ministry of Tourism, Arts and Culture Malaysia through its agency Tourism Malaysia is participating once again in the world’s leading travel trade show, Internationale Tourismus-Borse (ITB) Berlin, taking place today until Thursday, 7th March 2024.

Malaysia's presence at ITB 2024 marks the country's 51st year of participation in the event, a testament to its continued commitment towards the German and European markets.

This year’s Malaysian delegation to ITB Berlin is led by the Deputy Secretary General (Tourism) Dr. Yasmeen Yasim who is accompanied by Mr. Iskandar Mirza Mohd Yusof, Senior Director of International Promotions Division (America, Europe & Oceania), Tourism Malaysia.

A total of 61 participants representing 38 organisations make up the delegation, comprising seven (7) state tourism boards, 15 tour operators, 14 hotels and resorts, and one (1) tourism-related service.

The Malaysia Pavilion with 504 square metres of space, (Hall 26a Booth No. 117) was officially opened today by the Malaysian Ambassador to Germany H.E. Datin Paduka Dr. Adina Kamarudin. It is set to showcase the best of travel products, destinations, and services in Malaysia, as well as a special wau-making demonstration, a timeless artistry of Malaysian culture.

As in previous years, the event serves as a platform for participants to network and explore collaborative opportunities with industry players of the German and European markets, while allowing Malaysia to strengthen its global presence and broadcast the upcoming Visit Malaysia Year set to take place in 2026.

Four new niche packages namely Pulau Pinang & Kedah Archaeotourism & Geotourism Packages, Perlis Eco Tourism Packages, Dive into the Unimaginable Packages & Sarawak Delta Geopark & Gawai Packages by Tourism Malaysia were introduced at the three-day event, offering travellers with immersive experiences that align with Malaysia’s sustainability objectives.

Malaysia recorded a total of 20.1 million international tourist arrivals and RM71.3 billion in tourist receipts in 2023, surpassing its initial target of 16.1 million arrivals. This year, Malaysia aims to woo 27.3 million arrivals with RM102.7 billion in tourism revenue.

-Tourism Malaysia.

Sarawak positions itself as 'Gateway to Borneo' at ITB Berlin show

 

Sarawak Tourism, Creative Industry and Performing Arts Minister Datuk Seri Abdul Karim Rahman Hamzah (centre) and other delegate members at the launch of Sarawak’s latest thematic destination campaign, the “Gateway to Borneo”, at the ITB Berlin 2024 travel trade show. Also in the photo is Sabah Tourism, Culture and Environment Minister Datuk Christina Liew (fifth from left). Picture courtesy of Sarawak Tourism Board

KUALA LUMPUR: In positioning itself as the premier gateway to Borneo, Sarawak launched its transformative "Gateway to Borneo" campaign at the ITB Berlin 2024 international travel trade show.

The Sarawak Tourism Board (STB) in a statement said the campaign signifies a brand refresh and strategically positions Sarawak as the premier gateway to Borneo, encompassing Kalimantan, Sabah and Brunei.

Targeting four million visitor arrivals this year through the campaign, Sarawak aims to amplify its allure as a prime tourism destination, inviting global travellers to embark on a journey of discovery and inspiration.

Complementing the campaign's overarching theme is a refreshed "Sarawak More to Discover" (SMTD) destination logo, an update which maintains the vigour and excitement of the region's marketing strategy — to position the state as a plethora of culture, adventure, nature, food and festivals, along with authentic experiences not found anywhere else in the world and yet to be discovered.

The STMD logo serves as a visual representation of Sarawak's pristine rainforests, the allure of its coastal waters and the colourful diverse ethnicities of its people, said STB.

The logo also showcases the majestic silhouette of the Rhinoceros hornbill, an iconic symbol synonymous with Sarawak's cherished moniker, "Land of the Hornbills".

State Tourism, Creative Industry and Performing Arts Minister Datuk Seri Abdul Karim Rahman Hamzah said the campaign introduces the progression of Sarawak's tourism stories.

"We are thrilled to unveil the evolution of Sarawak's tourism narratives with our 'Gateway to Borneo' campaign.

"It is not just a geographic distinction but also embodies a contemporary and timeless aesthetic, resonating with the evolving tastes of our discerning audience. This strategic move not only reinforces our commitment to digitalisation but also highlights Sarawak's pivotal role as the entry point to the wonders of Borneo.

"We invite the world to uncover the wonders that await in Sarawak, as the 'Gateway' into a new world of experience, discovery, and inspiration; to breathtaking nature and boundless adventure, where the past resonates, and the future unfolds; and where there is So Much More to Discover."

Building on the foundation laid last year, STB also signed a renewed memorandum of understanding with Tischler Reisen (TR), to continue to elevate Sarawak's prominence among European travellers.

With TR's 40-year track record and an extensive network of 600 agencies throughout Germany, Sarawak aims to showcase its diverse tour packages both online and offline, enticing discerning travellers across Europe.

"This partnership aligns with Sarawak's strategic vision to position itself as a preferred destination in the European market, while the remarkable 121 per cent surge in European visitor arrivals in 2023 against 2022 highlights the growing appeal of Sarawak's offerings.

"With the resilient 81.5 per cent recovery achievement of the Europe market's performance in 2023, as compared to 2019, the state's best year for European visitor arrivals, Sarawak is optimistic to surpass 2019 levels in terms of European visitor arrivals this year," read the statement.

It said Sarawak also heightened its momentum to champion Responsible Tourism and Sustainability, embodying a tourism philosophy that prioritises economic, social, and environmental impacts.

Meanwhile, STB said the upcoming Rainforest World Music Festival (RWMF), to be held from June 28 to 30, underscores music's dynamic nature across generations and cultures.

The RWMF, which celebrates its 27th year, embraces the transformative power of music, weaving together culture and environment with its theme 'Evolution'.

"As millennials inherit the mantle, RWMF becomes a platform to amplify indigenous voices and shared wisdom in rainforest conservation.

"Empowering the next generation, RWMF fosters dialogue, fuels actions, and charts a course toward sustainability, ensuring a harmonious co-existence of culture and nature for generations."

-nst online.

Multilingual brochure aims to extend Sabah's tourism appeal in key European markets

 

KOTA KINABALU: Recognising the importance of diversity in language, the Sabah Tourism Board (STB) went a step further in reaching out to a wider audience by unveiling a multilingual brochure for an ongoing tourism event in Berlin.

This is to enhance the experience of German-speaking travellers and to better highlight the captivating destination of Sabah, said state Tourism, Culture and Environment Minister Datuk Christina Liew.

She said Germany contributed the second highest number of tourist arrivals to Sabah from Europe, after the United Kingdom and Ireland last year. It was followed by the Netherlands and France, she added.

Liew said this showed that it was important to engage with the German market and provide information tailored to its needs and preferences.

“While English remains widely spoken and understood, STB recognises the importance of providing information in multiple languages (for) travellers from different backgrounds,” she said when launching the brochure at ITB Berlin recently. The event is being held from Tuesday to Thursday (March 5 to 7).

“The decision to have the brochure in German, Dutch, French and Spanish reflects STB's dedication to ensuring inclusivity and accessibility for all visitors,” she added.

She said STB embraced linguistic diversity in catering to the unique preferences of visitors.

“By offering information in (multiple languages), we aim to enhance the accessibility of Sabah's rich cultural heritage and natural beauty to a broader audience," she added.

These attractions include Sabah's wildlife sanctuaries, marine parks and community-based tourism.

-thestar online.

Sabah Welcomes Singapore’s Travel Agents For ‘Meet-The-Experts’ Programme

 

KOTA KINABALU, 29 February 2024 – Tourism Malaysia, in collaboration with the Sabah Tourism Board and Sabah Trade and Tourism Office Singapore, hosted a business-to-business (B2B) seminar today under the ‘Meet-The-Experts’ programme followed by a 6-day, 5-night familiarisation trip (FAM Trip) to various destinations in Sabah to showcase the Malaysian Borneo as an exciting and value-for-money travel destination.

Held at the Sabah International Convention Centre, 20 travel agents from Singapore had the opportunity to connect with 18 local representatives, including travel agents, tourism product owners, and hoteliers from Sabah. The programme provides a platform for productive discussions and networking, while the FAM Trip immerses participants in the country’s unique tourism offerings.

The itinerary highlights Sabah’s commitment to sustainable and responsible tourism, showcasing its rich cultural heritage, stunning islands, vibrant traditions, diverse cuisine, and breathtaking landscapes.

Previously launched in 2022, the ‘Meet-The-Experts’ programme is a brainchild of the Tourism Malaysia Singapore. It aims to foster collaboration and knowledge sharing between Malaysian tourism industry players and its Singapore counterparts. The programme facilitates the creation of new business partnerships, contract renewals, product updates, and the development of attractive travel packages specifically designed for tourists from Singapore.

Since its inception in Johor Bahru, followed by subsequent sessions held in Selangor and Negeri Sembilan, the ‘Meet-The-Experts’ programme has generated enthusiastic participation in exploring hidden gems and enriching cultural experiences resulting in the creation of 157 unique travel packages.

The programme serves as a valuable avenue for strengthening ties between Malaysia and Singapore’s tourism industries. We are thrilled to create more exciting and high-quality travel experiences in attracting visitors to Sabah and Malaysia as we gear up for Visit Malaysia Year 2026.

The ASEAN market has predominantly been the primary contributor to Malaysia’s tourism sector, with Singapore ranking as the top source of tourist-generating markets, contributing significantly to the 8.3 million arrivals in 2023.

Malaysia aims to welcome 27.3 million tourists in 2024, generating RM102.7 billion in revenue. The forthcoming Visit Malaysia Year 2026 has set an ambitious target of 35.6 million foreign tourist arrivals, with a target receipt of RM147.1 billion.

-Tourism Malaysia.

Jom Iftar @ Putrajaya

 

-Pelancongan Kini.

Lenggong Valley: A journey through Malaysia's archaeological wonder

 

WITHIN the serene landscapes of Perak lies the Lenggong Valley, a site of profound historical and archaeological significance. Recognised as a Unesco World Heritage Site since 2012, Lenggong Valley offers a fascinating glimpse into Malaysia's ancient past, dating back over two million years.

This verdant valley, cradled by the lush greenery of northern Malaysia, stands as a testament to the early human civilisations that once thrived on this land.

UNEARTHING HISTORY

The valley is renowned for its archaeological treasures, including the Perak Man, Southeast Asia's oldest most complete human skeleton, estimated to be around 11,000 years old. Discovered in Gua Gunung Runtuh, the Perak Man is a crucial link to understanding the prehistoric life of hunter-gatherers in the region.

The area boasts numerous other archaeological sites, such as Gua Teluk Kelawar and Gua Kajang, each offering unique insights into the prehistoric era, including burial sites, cave drawings, and ancient tools.

A GLIMPSE INTO THE PAST

Visitors to Lenggong Valley can explore the Archaeological Museum, which serves as a gateway to the valley's rich history. The museum showcases a variety of artefacts unearthed from the area, including stone tools, pottery, and the remains of the Perak Man, providing a comprehensive overview of the valley's archaeological significance.

EXPERIENCING LENGGONG VALLEY

Apart from its historical allure, Lenggong Valley is enveloped in natural beauty, offering scenic views and tranquil surroundings. The landscape is dotted with limestone hills, caves, and rivers, making it an ideal spot for nature enthusiasts and those seeking solace away from the hustle and bustle of city life. Trekking, cave exploration, and river activities are among the popular pursuits for visitors looking to engage with the valley's natural environment.

CONSERVATION EFFORTS

The recognition of Lenggong Valley as a Unesco World Heritage Site has heightened efforts to preserve its archaeological and natural heritage. These efforts ensure that the valley remains a source of knowledge and inspiration for future generations, maintaining its status as a cornerstone of Malaysia's cultural and historical identity.

-nst online.

Sambutan Ulang Tahun Ke-63 Zoo Taiping & Night Safari ( 9 Mac 2024 )

 

SAMBUTAN ULANG TAHUN KE-63 ZOO TAIPING & NIGHT SAFARI (1961-2024)

Zoo Taiping & Night Safari, Majlis Perbandaran Taiping akan mengadakan Sambutan Ulang Tahun ke-63 (1961-2024) pada 9 Mac 2024 (Sabtu) di Pavillion Zoo Taiping & Night Safari pada pukul 8.00 pagi hingga 5.00 petang.

Pelbagai aktiviti menarik akan dijalankan sepanjang majlis berlangsung.

> Program Tanggungjawab Sosial Korporat (CSR). Daftar melalui pautan, https://forms.gle/grGKVzA9Wg6yGvMCA

> Majlis Perasmian Sambutan

> Pertandingan Mewarna. Daftar melalui pautan, https://forms.gle/wgYEWjecbAjesmmv6

> Pertandingan Pakaian Beragam bertemakan Haiwan. Daftar melalui pautan, https://forms.gle/awhediZut6xNFkZe9

> Persembahan Kebudayaan

> Pameran dan Jualan

dan banyak lagi aktiviti menarik!

Orang awam adalah dijemput hadir. Untuk keterangan lanjut mengenai aktiviti aktiviti yang akan dijalankan sila hubungi 05-8086577 / 019-4815351 atau email zootaiping@zootaiping.gov.my

Jumpa Anda di Zoo Taiping & Night Safari

-Zoo Taiping & Night Safari.

Jerami 'I Love Kedah' tarik perhatian pengunjung

 

Yan: Idea seorang pemilik warung di tepi sawah untuk menganjurkan pesta jerami gulung sejak seminggu lalu berjaya menarik pengunjung tempatan termasuk dari Singapura dan Thailand.

Pengusaha warung berkenaan Mat Desa Abu Hassan, 61, berkata dia sangat bersyukur idea itu berjaya menggamit pelancong sekali gus meningkatkan aktiviti ekonomi penduduk setempat.

Katanya, warung miliknya yang dinamakan warung tepi bendang (WATEB) juga tidak henti menerima pelanggan terutama pada waktu petang.

"Saya membelanjakan kira-kira RM2,000 untuk hias dan membeli gulung jerami, terdapat lebih kurang 20 gulung jerami yang dihias bagi menarik kehadiran pengunjung terutama pelancong ke Yan yang terkenal sebagai daerah pelancongan desa.

"Kami juga sediakan tujuh tempat bergambar, jerami dibentuk huruf seperti I Love Kedah, I Love Yan, I Love Wateb dan papan tanda Ulu Sedaka Yan Kedah. "Ada pengunjung dari Terengganu, Pahang dan Johor dan saya paling tak sangka pelancong dari Thailand dan Singapura juga singgah ke sini untuk melihat keindahan gulung jerami," katanya.

Mat Desa berkata pengunjung juga boleh menikmati keindahan matahari terbenam di kampung itu kerana kedudukannya yang berhampiran dengan laut. "Kanak-kanak juga boleh bermain layang-layang di dalam sawah, mereka boleh naik ke atas jerami untuk bergambar," katanya yang sudah tiga tahun membuka warung di depan rumahnya.

Penghulu Mukim Sungai Daun, Zulkifle Omar, berkata selain pesta jerami dapat menarik pengunjung dalam dan luar negeri, pengunjung juga didedahkan tentang kegunaan sisa tanaman padi yang mampu dijadikan sumber pendapatan. Katanya, pesta itu juga boleh dijadikan aktiviti tahunan untuk meningkatkan industri pelancongan desa daerah Yan.

"Dianggarkan kira-kira 200 pengunjung datang ke sini setiap petang, hujung minggu jumlah pengunjung akan lebih ramai, penduduk mengambil kesempatan untuk berniaga, dapatlah keluarga pesawah menambah pendapatan sementara menunggu musim menanam April ini," katanya.

Pesawah, Fathol Mubin Sarit, 32, berkata kebanyakan jerami dibakar sebelum ini namun kini ia digulung hasil inisiatif agensi berkaitan untuk menjadi makanan alternatif bagi menggantikan makanan lembu yang harganya sentiasa meningkat.

"Tapi sekarang gulungan jerami juga dijadikan sebagai hiasan untuk menarik pengunjung ke kampung, suasana kampung kini lebih meriah selepas musim menuai," katanya.

-Harian Metro.

Putrajaya destinasi pelancong, lokasi acara bertaraf dunia

 

ZALIHA (tiga dari kanan) menghadiri Majlis Sambutan Ulangtahun ke-28 penubuhan PPj dan Festival Lentera. FOTO Samadi Ahmad

Putrajaya: Pusat Pentadbiraan kerajaan di sini menyasarkan kepada aspek bandar hijau termasuk menjadi perintis dan peneraju amalan kitar semula bandar rendah karbon selain mengukuhkan kedudukannya di peta dunia sebagai destinasi pelancongan serta penganjuran acara bertaraf dunia.

Menteri di Jabatan Perdana Menteri (Wilayah Persekutuan), Dr Zaliha Mustafa berkata, selepas hampir tiga dekad Putrajaya dibuka, Perbadanan Putrajaya (PPj) telah berjaya menempuh pelbagai cabaran dalam merancang, membangun dan mengurus pusat kerajaan ini.

Katanya, selain itu PPj juga berjaya membangunkannya sebagai bandar mampan pintar dan destinasi pelancongan bertaraf dunia.

"Pada masa ini Putrajaya memasuki penghujung dekad ketiga penubuhannya menjadi semakin kukuh sebagai bandar raya mampan dan pintar yang menerima pelbagai pengiktirafan dari peringkat tempatan dan antarabangsa termasuk menjadi rujukan pelbagai pihak dari dalam dan luar negara," katanya ketika berucap pada Majlis Sambutan Ulangtahun ke-28 penubuhan PPj dan Festival Lentera di Sisiran Tasik, Anjung Floria Presint 4 di sini, semalam.

Turut hadir, Ketua Pengarah Jabatan Wilayah Persekutuan (JWP),Datuk Noridah Abdul Rahim dan Presiden PPj, Datuk FadlunMak Ujud.

Sambutan ke-28 penubuhan PPj ini juga bersempena Sambutan Hari Wilayah Persekutuan dan Ulangtahun ke-50 penubuhan Wilayah Persekutuan pada 1 Februari lalu.

"JWP mengucapkan terima kasih atas jasa bakti bekas enam Presiden yang pernah menerajui PPj dan membangunkan bandar ini sebelum ini terdiri daripada Allahyarham Tun Azizan Zainul Abidin, Tan Sri Samsudin Osman, Tan Sri Aseh Che Mat, Datuk Seri Hasim Ismail, Datuk Dr Aminuddin Hassim danDatuk Muhammad Azmi Mohd Zain," katanya.

-Harian Metro.

Tourism Selangor relies on Indian trade associations to grow arrivals

 

Tourism Selangor, the tourism promotion agency of Selangor state in Malaysia, has formalised partnerships with three major Indian travel trade associations – Outbound Tour Operators Association of India (OTOAI), Network of Indian MICE Agents (NIMA), and South Tamil Nadu Association of Travel & Tourism – to increase tourist arrivals from the South Asian nation.

These strategic alliances are also expected to strengthen the partnership of the tourism board with travel agents across India.

“Our collaboration with these three associations will help us to identify markets in India that hold potential for us. India is a large country with many states so with the help of these MoCs, we are expecting to forge relationships with travel agents across the country,” Azrul Shah Bin Mohamad, CEO, Tourism Selangor told TTG Asia on the sidelines of the Memorandum of Collaboration signing ceremony last week.

As part of the Visit Selangor Year 2025 campaign, the ambition is to attract 100,000 Indian tourists. The most recent data available with the tourism board indicates that in 2022, Selangor welcomed 65,573 visitors from India.

Azrul noted: “At present, India is our fifth largest source market for international tourists. Our goal is to elevate India to one of our top three source markets. This is our first visit to India post-Covid as part of Tourism Malaysia’s roadshow, where we covered cities including Chennai, Kolkata, Ahmedabad, Bangalore and New Delhi. We are aiming to organise a standalone roadshow in India in the near future.”

OTOAI president Riaz Munshi said: “We are dedicated to working closely with Tourism Selangor to create new opportunities for our members and contribute to the growth of tourism in the region.”

Some of the products that Tourism Selangor is looking to promote in the Indian market include theme parks, eco-tourism, gastronomy, shopping, MICE, beaches and adventure.

-TTG Asia.

Anugerah Industri Pelancongan jadi suntikan motivasi

 

KUALA LUMPUR: Anugerah Industri Pelancongan (TIA2024) akan diadakan buat julung kalinya di ibu negara pada 26 Julai depan, sejajar usaha merancakkan sektor pelancongan dan menjana pertumbuhan ekonomi negara.

Pengerusi Penganjur TIA 2024, Datuk Emmy Suraya Hussein, berkata acara itu adalah inisiatif daripada penggiat industri pelancongan, diterajui Persatuan Pembangunan Pelancongan Antarabangsa Malaysia (MITDA).

Ia dianjur bersama Persatuan Fesyen, Pemodelan dan Pageant Malaysia (MFMPA) serta Santai Travel.

"Majlis Anugerah yang julung kali diadakan bakal mempertaruhkan lebih 60 kategori dalam industri pelancongan.

Penganjuran acara ini sejajar usaha kami dalam menyokong perkembangan industri pelancongan supaya sentiasa berdaya saing dalam industri pelancongan, sekali gus meningkatkan ekonomi negara," katanya dalam satu kenyataan, hari ini.

Emmy Suraya berkata, TIA 2024 bertujuan memberi penghargaan kepada penggiat industri pelancongan yang mencapai prestasi cemerlang.

Katanya, penganjuran majlis diharap dapat meningkatkan semangat penggiat industri pelancongan untuk terus maju di dalam industri itu.

"Menerusi acara ini, kita dapat memberikan motivasi dan suntikan semangat buat semua penggiat industri pelancongan untuk bekerja lebih keras dan kreatif dalam menyumbang kepada kejayaan industri pelancongan negara.

"Sekiranya kita dapat melahirkan penggiat dan perkhidmatan pelancongan yang baik dan berkualiti, kita dapat membantu sasaran pelancongan negara menjelang sambutan Tahun Melawat Malaysia 2026," katanya.

-berita harian.