Tourism Selangor,
the tourism promotion agency of Selangor state in Malaysia, has formalised
partnerships with three major Indian travel trade associations – Outbound Tour
Operators Association of India (OTOAI), Network of Indian MICE Agents (NIMA),
and South Tamil Nadu Association of Travel & Tourism – to increase tourist
arrivals from the South Asian nation.
These strategic
alliances are also expected to strengthen the partnership of the tourism board
with travel agents across India.
“Our collaboration
with these three associations will help us to identify markets in India that
hold potential for us. India is a large country with many states so with the
help of these MoCs, we are expecting to forge relationships with travel agents
across the country,” Azrul Shah Bin Mohamad, CEO, Tourism Selangor told TTG
Asia on the sidelines of the Memorandum of Collaboration signing
ceremony last week.
As part of
the Visit Selangor Year 2025 campaign, the ambition is to
attract 100,000 Indian tourists. The most recent data available with the
tourism board indicates that in 2022, Selangor welcomed 65,573 visitors from
India.
Azrul noted: “At
present, India is our fifth largest source market for international tourists.
Our goal is to elevate India to one of our top three source markets. This is
our first visit to India post-Covid as part of Tourism Malaysia’s roadshow,
where we covered cities including Chennai, Kolkata, Ahmedabad, Bangalore and
New Delhi. We are aiming to organise a standalone roadshow in India in the near
future.”
OTOAI president
Riaz Munshi said: “We are dedicated to working closely with Tourism Selangor to
create new opportunities for our members and contribute to the growth of
tourism in the region.”
Some of the
products that Tourism Selangor is looking to promote in the Indian market
include theme parks, eco-tourism, gastronomy, shopping, MICE, beaches and
adventure.
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