Visit Malaysia 2026 Promotion Campaign Mall Roadshow

 

Tourism Malaysia marked a significant milestone by hosting its first-ever consumer event in Guangzhou, China, since the pandemic, with the launch of the Visit Malaysia 2026 (VM2026) Promotion Campaign from 7th until 9th March 2025 at TeeMall, Guangzhou. This initiative is part of the Ministry of Tourism, Arts and Culture’s ambitious goal to attract visitors from China in 2026, one of Malaysia’s key markets driving tourism growth.

Mr. Samuel Lee, Tourism Malaysia’s Deputy Director General (Promotion II); Ms. Suraya Ahmad Pauzi, the Consulate General Malaysia in Guangzhou; and Dato’ Dr. Angie Ng, the President of MICA, YB Loh Sze Yee, EXCO of Perak and Mr Radzlan Shah, Director of TM Guangzhou launched the three-day event on 8th March 2025 at TeeMall, Guangzhou. The collaboration with the Malaysia Inbound Chinese Association (MICA) aims to connect directly with Chinese consumers.

TeeMall’s high foot traffic provides an ideal platform for Tourism Malaysia to engage with the local market and strengthen Malaysia's visibility as a top travel choice. The promotion features a diverse range of Malaysian tourism products, such as labu sayong and batik painting, highlighting the country’s vibrant culture and stunning attractions while offering exclusive tourism packages for Chinese visitors.

The key objectives of this event are to maintain the momentum leading up to VM2026, position Malaysia as a top, safe, and attractive travel destination for the Chinese market, and reinforce strong relationships with industry players in Guangzhou and beyond.

-Tourism Malaysia.