Malaysia’s travel trade unites for Selangor Super Savers 2025 campaign

 

Tourism Selangor’s Chua Yee Ling (fourth from left) joins Malaysian Association of Hotel Owners’ Shaharuddin M Saaid (third from left) and Malaysian Association of Hotels Selangor Chapter’s Jasmine Abdullah Heng (third from right) in the launch of Selangor Super Savers 2025

The travel trade has come together in a united, strategic move to bolster Selangor’s tourism sector in line with its Visit Selangor Year 2025 campaign.

The Malaysian Association of Hotels Selangor Chapter (MAHSEL) and the Malaysian Association of Hotel Owners (MAHO) launched the Selangor Super Savers 2025 (SSS2025) campaign last month, with strong support and participation from the Malaysian Association of Theme Parks & Family Attractions and the Malaysia Shopping Malls Association.

This initiative aligns with Tourism Selangor’s Visit Selangor Year (VSY) 2025 campaign under the theme, Surprising Selangor, which aims to attract eight million international and domestic visitors to Selangor and generate RM11.7 billion (US$2.6 billion) in tourism receipts.

Jasmine Abdullah Heng, chairman of the Malaysian Association of Hotels Selangor Chapter, said: “SSS2025 aims to position Selangor as a must-visit destination by fostering collaboration among key industry players, including hotel operators, theme parks, attractions, and shopping malls.

“The campaign offers exclusive promotions and benefits to visitors, enhancing their overall travel experience in the state.”

The campaign was officially launched by Chua Yee Ling, chief executive officer of Tourism Selangor, who also unveiled the campaign’s dedicated digital portal, selangorsupersavers.com. The platform enables travellers to access a range of stay packages, including a minimum of 10 per cent off Best Available Rates, F&B credits, and late check-outs until 15.00.

Additionally, the campaign extends up to 10 per cent discounts on meeting and wedding packages across more than 20 participating hotels in Selangor. Guests staying in any of the participating hotels can also enjoy perks and discounts at participating theme parks and shopping malls in Selangor.

All offers, packages, and discounts are valid for six months from March 1, unless otherwise stated and subject to partners’ terms and conditions.

Shaharuddin M Saaid, executive director of MAHO, shared that the listing on the website is not yet complete, as more participating hotels and malls in Selangor have registered their interest to join the campaign.

He added that both MAHSEL and MAHO are working on Phase 2 of SSS2025, which will see further support from industry players, including airlines. The campaign will run until the end of 2025.

Industry players are encouraged to participate in Phase 2 of the initiative, which is expected to attract additional stakeholders, including airlines, and extend benefits until the end of 2025. This campaign serves as a lead-up to Visit Malaysia Year 2026, which aims to welcome 26.1 million tourist arrivals and generate RM97.6 billion in domestic spending.

-TTG Asia.