PUTRAJAYA, 21 September
2023 – Tourism Malaysia welcomes the appointment of Mr Noor Ahmad
Hamid, the former Chief Operating Officer of Malaysia Convention &
Exhibition Bureau (MyCEB), as the new Pacific Asia Travel Association (PATA)
Chief Executive Officer, effective 1 October 2023.
Dato’ Dr. Ammar Abd. Ghapar, Director General of Tourism
Malaysia, said: “We are excited to embark on this new transformative journey
under his leadership and look forward to collaborating closely with PATA
members to elevate the tourism industry to greater heights.”
“With his extensive background and vast experience in tourism
and business events, we believe PATA can also champion initiatives to stay
relevant in the digital era and to voice out and reset the organisation’s
branding and membership engagement.”
Tourism Malaysia has been an ardent PATA Government member for
64 years, starting in 1959, and Datuk Musa Yusof, Deputy Director General of
Tourism Malaysia, has led the PATA Malaysia Chapter since 2016.
Recently, PATA announced the reappointment of Ms Noredah Othman,
Chief Executive Officer of Sabah Tourism Board, to its Executive Board Members
for a two-year term beginning 27 June 2023.
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