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Foo: there is an increase in elite travellers around the world
Malaysian travel management
company, Holiday Tours & Travel (HTT), has launched T’roka, a luxury travel
brand that aims to redefine the way travellers explore and connect with the
world.
The name is Inspired by the Malay word teroka, which
means exploration. T’roka will provide personalised service at every step of
the journey through its network of exclusive partners, and access to immersive
and extraordinary experiences.
Ben Foo, president, HTT,
said T’roka is a strategic move for the company to tap into the growing demand
for bespoke luxury travel experiences.
He said: “The luxury travel
segment is driven by the increase in elite travellers around the world, and we
see tremendous opportunity in this market.”
By focusing on a
hotel-first approach to travel so as to ensure an exceptional base for
exploration, T’roka curates accommodation from its vast network and
partnerships. This allows discerning clients to fully immerse themselves in the
sights, sounds, and flavours of their chosen destination.
Foo said: “From the places
visited to the people met along the way, we believe that travel should be a
personal and transformative experience, and our team of expert advisors will
work with clients to create flexible itineraries catering to specific interests
and preferences.”
As part of its launch,
T’roka has also introduced a membership programme that offers a wide range of
exclusive benefits and privileges to make the customer journey truly
exceptional.
https://www.troka.co/
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