Terengganu state campaign targets niche markets

Redang Island

Malaysia’s Terengganu state government is stepping up promotions to attract niche market segments such as cruising, medical and sports tourism, diving and angling in order to boost tourist spend and length of stay in the state.


 

Through the Visit Terengganu Year 2017 campaign, the local government hopes to reach 5.5 million tourist arrivals by next year. However, Wan Abdul Hakim Wan Mokhtar, Terengganu state deputy EXCO on tourism, stressed at a press event this week that “the numbers are not as important as the quality of spend of tourists per night.”

With the theme Beautiful Terengganu, the campaign will leverage on its well-known snorkelling and diving islands, Redang and Perhentian, to promote tourism in the mainland and to increase the average length of stay of foreign visitors from 5.2 to 6.5 days.

Visit Terengganu Year 2017 is also a catalyst for the state’s larger agenda of attracting some 6.5 million arrivals over the next five years. Besides domestic tourists, the state is also targeting arrivals from China, India, South-east Asia and Europe.

-TTG Asia.