SEPANG: Going on a shopping spree with RM1 million is beyond one's wildest dream for most people. But it became a reality for Yusof Mohamad, 55, when he became the grand prize winner of Malaysia Airports' Indulge Till you Fly (ITUF) 2012/ 2013 campaign.
Yusof threw caution to the wind as he spent lavishly at the Kuala Lumpur International Airport (KLIA) after being declared the winner at a prize presentation ceremony at KLIA recently. Malaysia Airports also announced the final group of six Indulger prize winners in the monthly draw of its ITUF campaign.
The grand prize was presented by Malaysia Airports chairman Tan Sri Dr Wan Abdul Aziz Wan Abdullah, while Indulger prize winners received their prizes from senior general manager of operation services for Malaysia Airports Datuk Azmi Murad and senior general manager of commercial services for Malaysia Airports Faizah Khairuddin.
"The Indulge Till you Fly campaign is an annual event aimed at giving travellers and visitors options and opportunities to indulge themselves and be rewarded handsomely. It underpins our strategic move to raise awareness that airports are lifestyle destinations with lots to offer, sometimes, more so than downtown malls," said Faizah.
"This year's ITUF, offering its RM1 million shopping spree, is our biggest reward yet for a traveller to or from Malaysia," she said .
The campaign was held from July 19 last year to Feb 28 this year, at all the international airports in Malaysia, namely KLIA / LCCT-KLIA, Penang International Airport , Langkawi International Airport, Kuching International Airport and Kota Kinabalu International Airport.
"Taking last year's campaign as a benchmark, we recorded a 57 per cent increase in the number of entries received, 134 per cent increase in total sales and a 50 per cent increase in average spending per passenger," said Faizah .
To take part in the campaign, travellers had to spend a minimum of RM250 at any participating F&B or retail outlet at the five international airports which also entitled them to shopping vouchers worth RM10.
Those eligible used the Indulge and Win e-kiosks to take part in the contest and redeemed their on-the-spot shopping vouchers by scanning the receipts of their purchases and passport details and answering campaign-related questions.
Monthly, six Indulger prize winners were given RM10,000 each in shopping vouchers. The grand prize winner and the monthly winners were selected randomly by an off-site computer.
As the grand prize winner, Yusof was flown into KLIA on business class, given a two-night stay in a 5-star hotel courtesy of MasterCard International and provided the services of a personal shopper. Yusof took his wife Ramlah Muda, 54, on a two-day grand shopping spree where they bought bags, jewellery, computers, gold and watches, among others, on May 8 and 9.
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