For the first time, the Penang MATTA Fair will be organised by the Malaysian Association of Tour and Travel Agents' (MATTA) wholly-owned subsidiary and business arm, Micem, instead.
Previous fairs had been planned by MATTA chapter members in Penang, and this year’s edition is scheduled to run from July 5-7 at Times Square, Penang. Jeffri Sulaiman, vice president for outbound, MATTA, said the departure from tradition would “allow MATTA to concentrate on industry issues for members”.
Speaking at a press conference yesterday morning, he added that Micem’s expertise would be used to market the Penang MATTA Fair and he was confident that all 190 booths would be taken up by a good combination of travel and tour operators, airlines, hotels, resorts and foreign NTOs.
It is understood that Micem will begin taking charge of the respective consumer travel fairs for MATTA’s chapter members, starting with the upcoming Penang MATTA Fair. Micem has been successfully organising the twice-yearly MATTA Fair in Kuala Lumpur since 2006.
In another departure from tradition, MATTA members from outside Penang will be able to buy booths and exhibit at the Penang fair. Jeffri said: “The big boys in Kuala Lumpur can compete on packages with the big boys in Penang – that will be good for consumers.”
Before, MATTA members from outside Penang without a local office were not allowed to exhibit and had to sell their packages through Penang Chapter members.
-TTG Asia.
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