YTL Hotels' Tanjong Jara Resort on the east
coast of Peninsular Malaysia is banking on its unique Malay cultural offerings
to draw high-end incentives. The 99-room property offers villas, mostly
beach facing, that resemble 17th century Malay palaces.
Luke Hurford, vice president for sales and
marketing, said: “Tanjong Jara’s unique selling point is its distinct Malay
cultural offerings through its facilities such as spa treatments and activities
that can be arranged within and outside (the resort), like Malay cooking
classes and guided bicycle rides to nearby towns. These would go well with
incentive organisers looking for unique experiences.”
He added that the resort had drawn mostly
leisure tourists until two years ago, when corporates started coming on strong
due to increased promotions and awareness about both the resort and
Terengganu’s strengths as an incentive destination.
He hopes to end the year with a 25-75 mix of
incentive and leisure guests. “We’re targeting international incentives from Singapore,
Hong Kong, Greater China and Australia, destinations that have a flight time of
six hours or less into Kuala Lumpur.”
From Kuala Lumpur, Tanjong Jara is a one-hour
flight to Kuala Terengganu and another one-and-a-half hours by road. Out of Singapore, travellers can take a
direct flight to Kuantan via Firely before embarking on a two-hour drive to
reach Tanjong Jara.
The
resort is also 45 minutes away by speedboat from marine park, Tenggol Island,
reputed to be one of the best places for diving and snorkelling in Malaysia for
its rare marine life and untouched gardens. Tanjong Jara can arrange diving and
snorkelling activities at the island upon request.
-TTG Asia.
www.ytlhotels.com
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