Firefly launches everyday low fare for all destinations

From left: Fireefly 's Nurul Sapinas, Azman Ahmad Chief Commercial officer of Firefly, Ignatius Ong Ming Choy Chief Executive officer of Firefly and Amira Ashle during the Firefly Promotes Everyday Low Fare.

KUALA LUMPUR: Firefly has launched its everyday low fare for all its destinations.

Its CEO Ignatius Ong said on Thursday the one-way fares for local and international routes start from RM49 to RM249. Ong said the new fares were targeted at all market segments. He added the airline now has 12 ATR aircraft and will launch new routes in the future.

Bernama meanwhile reported that Firefly, a Malaysia Airlines subsidiary, expects an increase in revenue base of a minimum 15 to 20 per cent this year.

"Although April was slow, we picked up after May," it quotaed Ong as saying.
The package, launched on May 13 this year, offers 500,000 seats for travel between June 13, 2013 and March 2014. Ong said the promotion is not just for affordable fares but also to reach out to all segments of travellers and to create awareness on travel insurance.

Firefly operates a fleet of ATR 72-500 turboprop aircraft out of Penang and Subang, connecting secondary destinations within the Indonesia-Malaysia-Thailand growth triangle as well as linkages between Malaysia and Singapore.
-thestar online.