Aiming to lure one million South-east Asian visitors to its shores this year, Japan is stepping up efforts to grow regional arrivals with the launch of the first Japan-ASEAN Travel Mart 2013.
A collaboration between the Japan Tourism Agency and the Japan National Tourism Organization (JNTO), the mart will gather over 100 buyers from South-east Asia and key tourism officials, hotels, tour operations and attraction facilitators from Japan.
As part of the event, buyers from Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam were invited to take part in fam trips to Japanese destinations such as Hokkaido, Chubu, Shikoku or Kyushu from May 11-16. A gala dinner will take place on May 16, followed by inbound business meeting sessions the next day.
A Muslim Tourism Seminar is also scheduled to take place on May 17, covering market trends on Muslim travellers from Malaysia and Indonesia, as well as topics such as halal food. Over 150 Japanese stakeholders are expected.
The country has been on a drive to promote itself to Muslim travellers. A delegation from Kansai visited the Malaysian Association of Tour and Travel Agents headquarters in February to promote travel to the region, while JNTO released a guidebook for Muslim travellers in March.
As of March 31, Japan has seen 200,000 arrivals from South-east Asia, said JNTO.
-TTG Asia.
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