ABU DHABI, 7 May 2013 – Tourism Malaysia added another feather in its cap by garnering the “Best Global Tourism Advertising Campaign” award at the 4th Middle East Business Leaders Awards. The event, jointly organised by the Federation of GCC Chambers and The Leaders International, took place on 28 April at InterContinental Hotel, Abu Dhabi, UAE.
The award was presented to Tourism Malaysia in recognition of its farsighted vision, being innovative and results-driven in moving forward the agenda of Malaysia’s tourism promotional and advertising activities worldwide.
The Middle East Business Leaders Awards is organised to foster goodwill, friendship and encourage better networking between ASEAN and Gulf Cooperation Council (GCC) countries. The event honours some of GCC region’s best business leaders and selected international recipients.
The highlight of the evening was the presentation of awards to 25 niche global class business leaders who have made exceptional impact in business, community and nation building.
The award is a proud addition to a string of other accolades that Malaysia garnered recently. Last year, Kuala Lumpur was ranked the second best shopping destination in Asia Pacific by Globe Shopper Index, while CNN listed it as the 4th best shopping city in the world.
Earlier this year, a survey carried out by Crescentrating, a Singapore-based Muslim travel consultancy, placed Malaysia as the top Muslim-friendly holiday destination, ahead of Egypt, United Arab Emirates, Turkey, Saudi Arabia and Indonesia.
This is a good indicator of Malaysia’s booming tourism industry, which has seen a steady growth in terms of tourist arrivals and receipts over the last decade. In 2012, the country’s tourist arrivals rose to 25 million, registering a growth of 1.3% compared to the previous year. Its tourist receipts climbed to RM60.6 billion, which was an increase of 3.8%. Tourist arrivals from West Asia increased by 3.2% to reach 370,535 compared to 358,994 in 2011.
-Tourism Malaysia.
That is one of Abu Dhabis' aggressive tourism campaign just to promote their country. It works.
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