BERLIN, 4 March 2026- Sabah offers a truly distinctive travel
experience, blending nature, culture, and adventure in a way that supports and
benefits local communities. This vision is captured in its tagline, “Explore
Sabah, North Borneo – Naturally Inspiring, Beyond Ordinary.”
The timing is strategic, as Sabah prepares for its Visit Sabah Year
2027 campaign. With this milestone on the horizon, the tourism board is
actively building momentum and strengthening international awareness well in
advance.
-Tourism Malaysia.
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