Malaysia Pavilion Launching At ITB Berlin 2026

 

GERMANY, 3 March 2026 - The Malaysia Pavilion was officially launched on 3 March 2026 at ITB Berlin, at Berlin ExpoCenter City, reaffirming Malaysia’s strong and strategic presence at the world’s leading travel trade exhibition.

The ceremony was officiated by Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia and graced by H.E. Mohamad Razdan Jamil, Ambassador-designate of Malaysia to the Federal Republic of Germany together with YB Datuk Wira Abdul Razak Haji Abdul Rahman (Malacca State Executive Council for Tourism, Heritage, Arts and Culture), YB Datuk Kamarudin Md Nor (Kelantan State Executive Council of Tourism, Culture, Arts & Heritage), YB Mdm. Leong Yu Man (Pahang State Executive Council for Unity, Tourism and Culture), Ms. Chua Yee Ling (Chief Executive Officer of Tourism Selangor), Mr. Julinus Jeffery Jimit (Chief Executive Officer of the Sabah Tourism Board) and Dr. Azmil Munif Mohd Bukhari (Tourism Manager of LADA).

Spanning 988 sqm at Hall 26, Booth 103; the Pavilion brings together 81 organisations and over 130 Malaysian tourism industry players, showcasing Malaysia’s diverse destinations, rich cultural heritage and world-class travel experiences in conjunction with Visit Malaysia 2026.

Malaysia’s growing momentum in the European market further reinforces this strong participation, with 1.69 million visitors from Europe recorded in 2025, reflecting a 13.2% increase compared to 2024. Germany alone contributed 188,928 visitors, marking a 10.7% year-on-year growth and reaffirming its position as a key high-value source market. Over the next three days, the Pavilion will host business meetings, destination presentations and cultural showcases aimed at strengthening strategic partnerships and generating tangible outcomes for the 2026 - 2027 period.

-Tourism Malaysia.