Batik Air-Tourism Malaysia Trade Event In Seoul

 

SEOUL, 26 August 2026 | The Batik Air and Tourism Malaysia Trade Event, held at The Westin Josun Seoul, brought together Tourism Malaysia, Batik Air and key Korean tourism industry stakeholders to strengthen cooperation and create new opportunities to promote Malaysia in the South Korean market.

The event was officiated by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, and attended by YBhg. Datuk Chandran Rama Muthy, Chief Executive Officer of Batik Air, and Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia.

Around 60 Korean travel agents, industry partners and media representatives participated in the event, which comprised a tourism seminar followed by the Batik Air Trade Partner Appreciation Night.

The programme provided an important platform for Tourism Malaysia, Batik Air and Korean tourism industry stakeholders to exchange market insights, explore business opportunities and strengthen cooperation in promoting Malaysia. It also showcased Malaysia’s diverse tourism offerings and the Visit Malaysia 2026–2027 campaign, while encouraging the development of more attractive Malaysia travel packages tailored to the Korean market.

The collaboration between Tourism Malaysia and Batik Air extends beyond this event through joint promotional activities, tourism seminars, familiarisation trips and consumer campaigns under the Geran Sepadan Penerbangan Charter (GSPC) Matching Grant, supporting efforts to stimulate travel demand and enhance connectivity to Malaysia.

Highlighting the importance of the Korean market, YB Dato Sri Tiong King Sing said that South Korea remains an important tourism market for Malaysia, and that the partnership with Batik Air plays an important role in strengthening Malaysia’s presence in key source markets, enhancing connectivity and positioning Malaysia as a preferred tourism destination.

Air connectivity remains fundamental to sustaining this growth. As of July 2026, South Korea and Malaysia are connected by approximately 47 weekly direct flights from Incheon and Busan, providing more than 11,000 seats.

Malaysia welcomes greater participation from airlines and charter operators to further expand connectivity from South Korea. Increased air capacity will be instrumental in stimulating travel demand, creating more opportunities for the tourism industry and attracting more Korean visitors to discover Malaysia.

Through stronger cooperation between the public and private sectors, Tourism Malaysia will continue to work closely with airlines and Korean tourism industry partners to turn the momentum of Visit Malaysia 2026–2027 into sustainable tourism growth and further strengthen Malaysia’s position in the South Korean market.

-Tourism Malaysia.