SYDNEY — Building on the momentum from its successful first stop in
Melbourne, Tourism Malaysia continued its Roadshow to Australia with the second
city programme held in Sydney on 27 August 2026. The initiative forms part of
Tourism Malaysia’s ongoing efforts to strengthen international tourism ties and
intensify promotional activities for Visit Malaysia 2026–2027 (VM2026–2027).
Led by Mr Mohamad Libra Lee Haniff, Director of International
Promotion Division (Americas, Europe & Oceania), the Sydney programme
highlighted key tourism pillars including VM2026–2027, the Malaysia My Second
Home (MM2H) programme, and Malaysia’s medical tourism offerings through the
Malaysia Healthcare Travel Council (MHTC).
The delegation comprised 20 Malaysian organisations, representing
travel agencies, hotels and resorts, tourism product operators, associations,
and MM2H agents. The Sydney session recorded an encouraging turnout of
approximately 170 Australian buyers, bringing the total number of buyers
engaged across both Melbourne and Sydney to around 300. This strong
participation underscores the continued interest of the Australian market and
provides an expanded platform for Malaysian industry players to forge new partnerships,
strengthen existing business ties.
The networking dinner in Sydney also featured engaging cultural
elements, including a lucky draw session and a lively batik and kain pelikat
fashion showcase, offering guests a colourful glimpse into Malaysia’s heritage
while enhancing the overall event experience.
Through this second-city roadshow, Tourism Malaysia continues to
reinforce collaboration with Australian tour operators, hotels, airlines, and
ensuring Malaysia remains a preferred destination not only for leisure travel
but also for long-stay programmes, cultural exchanges, and lifestyle migration.
-Tourism Malaysia.
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