MELAKA — Tourism Malaysia in collaboration with Al Firdaus Travels Pte Ltd., continues to strengthen strategic efforts to position Malaysia as a leading Muslim-friendly destination through the organisation of the Mother’s Day Celebration Programme 2026, taking place from 9 to 10 May in Melaka.
The programme has attracted more than 600 visitors from Singapore, reflecting strong regional travel demand and Malaysia’s continued appeal among family-oriented and Muslim-friendly travel segments.
Developed as a curated travel package, the initiative adopts a targeted approach to drive quality visitor arrivals from Singapore while promoting meaningful and value-driven travel experiences. Leveraging digital platforms for engagement and outreach, this collaboration forms part of ongoing efforts under the Visit Malaysia 2026 (VM2026) campaign.
The programme features renowned speakers, including Ustaz Syamsul Debat and Ustazah Asni Abu Mansor. Participants are also treated to a cultural showcase by Tourism Melaka, highlighting the rich heritage and cultural diversity of Melaka.
In line with growing demand for niche tourism segments, Tourism Malaysia continues to emphasise curated Muslim-friendly travel experiences. Other collaborative programmes with Al Firdaus Travels Pte Ltd. include Concert and Cultural Tourism featuring Wak Jeng at Tenera Hotel, Luxury and Romance packages in Langkawi, as well as Islamic Heritage and Learning journeys in Perak.
Mr. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, said: “This collaboration reflects the growing demand for meaningful Muslim-friendly travel experiences among regional travellers, particularly from Singapore. Through strategic partnerships such as this, Tourism Malaysia remains committed to strengthening Malaysia’s position as a preferred destination for Muslim-friendly tourism while supporting the broader aspirations of Visit Malaysia 2026.”
In
2025, Malaysia recorded 21.1 million visitor arrivals from Singapore,
representing an increase of 11.8 per cent compared to the previous year. This
sustained growth highlights Singapore’s continued importance as a key source
market in support of the Visit Malaysia 2026 (VM2026) campaign.
-Tourism Malaysia.
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