Tourism
Malaysia has participated in the Tashkent International Travel Fair 2024 which
took place in the city of Tashkent, Uzbekistan starting from 21 to 23 November
2024. A total of 9 companies from Malaysia consisting of hotels, travel agents,
product owners, and airlines have been involved in this exhibition.
For the
first time this exhibition was held in a new location at the Central Asian Expo
Uzbekistan (CAEx) and this exhibition is the main tourism exhibition in
Uzbekistan and Central Asia as a whole. The theme of the exhibition this time
is Tourism On the Silk Road has featured tourism bodies from 19 countries and
has received more than 20 thousand visitors throughout the 3 days of the
exhibition.
This
exhibition involves B2B during the first 2 days and B2C on the last day of the
exhibition. This opportunity was fully utilized by industry players from
Malaysia to meet new tourism business partners to promote Malaysia in
Uzbekistan.
Tourism
Malaysia’s pavilion was inaugurated by the Chairman of The Tourism Committee of
Uzbekistan on 21 November 2024. Tourism Malaysia’s pavilion was also visited by
the Malaysian Ambassador to Uzbekistan on the first day of the exhibition.
Tourism Malaysia has received the award as Most Colorful Exhibition Stand from
the organizers.
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