Anantara Desaru Coast Resort & Villas raises funds to support wildlife conservation

 

Anantara Desaru Coast Resort & Villas, in collaboration with JungleWalla Adventures and Wildlife Tours, reports success in its Dollar for Deeds initiative, raising funds for worthy causes through the brand’s CSR programme.

With the introduction of Dollar for Deeds at Anantara Desaru Coast last year, guests were given the option to add five ringgit (US$1.10) per night to their bill, with the property matching the donation ringgit for ringgit. From January to October 2024, guests contributed 74,847 ringgit, an amount matched by the hotel, bringing the total donation to 149,694 ringgit.

The funds raised supported Project Rewild Desaru, an ambitious environmental restoration initiative focused on revitalising the terrestrial and marine ecosystems of Desaru Coast. In response to habitat degradation caused by urbanisation, deforestation, and other human activities, the project runs several key programmes, including bird censuses to track local avian species, tree planting to restore damaged landscapes, camera trap installations to monitor the health and diversity of ecosystems, and seed collecting to preserve local flora. Anantara guests have the opportunity to participate in the latter two activities.

Torsten Richter, area general manager, Anantara Desaru Coast Resort & Villas, said: “We couldn’t have achieved this without the incredible support of our partners from JungleWalla and our wonderful guests. Thanks to their generous donations, Project Rewild Desaru was able to launch hornbill nesting boxes, helping to conserve their populations in areas where tree destruction has made natural nesting impossible.

He added that the remaining funds were used for planting trees, camera trapping, seed collection and building green bridges for wildlife.

-TTG Asia.