Tuesday, 12 March 2024

INTAC 2024: Unveiling the World's Cultural Treasures

 


Kuala Lumpur, Malaysia - The International Tourism & Culture Exhibition and Conference 2024, known as INTAC 2024, is set to take place from 3rd to 6th October 2024 at the World Trade Centre, Kuala Lumpur. The event aims to encourage tourism while highlighting various cultures in Malaysia, bringing together international industry leaders, cultural enthusiasts, and tourism professionals to discuss, share, and work on innovative ideas for sustainable tourism and cultural preservation.

The travel and tourism industry has experienced significant growth in the past two years and is expected to continue rising soon. In 2023, Malaysia welcomed 20.1 million tourists, generating RM71.3 billion in revenue, surpassing the target of 16.1 million arrivals. For 2024, Malaysia aims to welcome 27.3 million tourists with RM102.7 billion in tourism revenue.

INTAC 2024 will feature the Ministerial Summit and cultural exchange programs, showcasing the cultural heritage of different countries through art exhibitions, cultural festivals, and conferences on topics related to cultural preservation and promotion. The event is expected to draw 100,000 attendees, with 300 exhibitors, 12 Country Pavilions, 40 Country participations, and 20 group international and domestic performances.

Visitors to INTAC 2024 can also look forward to the Malaysia Cultural Showcase, a vibrant extravaganza of music, dance, and art that will transport them to the heart of Malaysian culture. The International Festival Parade will dazzle spectators with a colourful procession of performers from around the world, showcasing the best of their respective cultures.

INTAC 2024 is not just a feast for the senses but also a marketplace for business opportunities. It will facilitate networking and deal-making, with contracts worth more than RM30 million expected to be signed during the event.

Join us at INTAC 2024 as we celebrate the beauty and diversity of our world and explore new horizons in travel and culture.

-WEX Malaysia Sdn Bhd and UDS Media Sdn Bhd.

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