KLIA, 25 July 2023 – Enrich, the travel and lifestyle loyalty programme of Malaysia Airlines, bagged an astounding seven (7) awards at the recent Loyalty & Engagement Awards 2023, highlighting its commitment to excellence in rewarding its members and delivering exceptional travel and lifestyle experiences.
The win comprises four (4) Gold Awards for Best Membership Programme, Best Loyalty Strategy – Travel & Hospitality, Best Partnership in a Loyalty Programme and Best Engagement Strategy B2C; two (2) Silver Awards for Best Card-Based Loyalty Programme and Best Use of Rewards & Incentives, and Bronze for Best Use of Direct Marketing.
The Loyalty & Engagement Awards honours the best loyalty marketing strategies in South Asia, Southeast Asia, Australian and New Zealand regions, and is judged by an independent panel made up of senior, client-side marketers and loyalty experts.
Philip See, Chief Executive Officer of Loyalty & Travel Solutions of Malaysia Aviation Group, said, “Over the years, Enrich has embarked on an incredible journey of transformation as it seeks to establish itself as a holistic loyalty programme for all your needs. We are honoured to receive this industry recognition which would not have been possible without the unwavering support and loyalty shown by our valued members. We remain committed in enhancing our members' journeys and delivering amazing experiences. We look forward to enticing them further with more exciting offerings to fulfil all their travel and lifestyle needs.”
To celebrate this collective achievement, Enrich will be offering an exclusive promotion for its members from now until 31 July 2023. Members are entitled for Double Enrich Points and Double Elite Points for every purchase of flight tickets to any destinations within the Malaysia Airlines network, that will allow them to qualify, retain, or fast-track their Elite tier status faster than ever before.
On top of this, members who purchase on Enrich Hotels, Enrich Xperience, or Temptations during this promotion period will also receive Triple Enrich Points. This fantastic offer is available for immediate travel until 30 November 2023, giving members ample time to plan their dream getaways and reap the rewards of being an Enrich member.
Download the Malaysia Airlines’ app to get the latest promotions on privilege discounts, earning and redeeming Enrich Points, conveniently at your fingertips anytime and anywhere! Not an Enrich member yet? Sign up today on the Enrich website to get welcome rewards of 500 Enrich Points upon first flight activity with Malaysia Airlines or Firefly plus exclusive privilege discounts from our lifestyle partners.
-Malaysia Airlines.
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