Malaysia’s Sunway Hotels & Resorts has
opened its first regional sales office in Shanghai in an effort to better serve
the Chinese market.
The office, opened on August 1, is developed
in partnership with Century Holiday International Travel Group and will be responsible
for Sunway's key corporate accounts in China and to represent the hospitality
group’s 11 properties in Malaysia, Cambodia and Vietnam.
"Our presence in China affirms Sunway's
commitment to further strengthen the brand's footprint, catering to the robust
Chinese outbound corporate travel and leisure tourist markets,” said Albert
Cheong, CEO of Sunway Hotels & Resorts.
“Working alongside Century Holiday will
provide Sunway the platforms to capture a significant share of a growing number
of Chinese outbound travellers across all segments of the market,” he added.
Following the opening of the regional sales
office, Sunway organised a three-city roadshow from September 19-23 to promote
several of Sunway's facilities as a major tourist and convention
destination.
The
roadshow, done in collaboration with Tourism Malaysia, Malaysia Airlines,
AirAsia and Century Holiday, toured the major cities of Beijing, Shanghai and
Guangzhou before concluding at the 3rd Sichuan International Travel Expo (SCITE)
in Emeishan, China.
-TTG Asia.
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