KUALA LUMPUR, 8 November 2014 – A total of 96 travel agents from various countries from South Asia, West Asia and Africa have arrived in the country for the Make It Malaysia 2014 programme organised by Tourism Malaysia.
The 8-day programme, which begins today, is an effort to promote Malaysia in the South Asian, West Asian and African markets, in line with the celebration of the Malaysia Year of Festivals (MyFEST) next year.
The programme showcases new tourism products and encourages travel agents to diversify Malaysia’s tourism products by combining the new and existing tour packages to Malaysia. It aims to position Malaysia as a top-of-mind tourist destination for the African, West and South Asian countries. The Make It Malaysia programme is comprised of tours and product updates, product presentations, and travel marts.
The participants, who come from Bahrain, Bangladesh, India, Jordan, Madagascar, Mauritius, Nepal, Oman, Qatar, Reunion, Saudi Arabia, South Africa, Sri Lanka, UAE, and Yemen are scheduled to visit various tourist spots in Putrajaya, Kuala Lumpur and Langkawi, such as the Putrajaya Lake, Cenang Beach, Tanjung Rhu Beach, Teluk Daun, and Kuah Town.
They will also attend a Malay wedding-theme welcome dinner hosted by the Director General of Tourism Malaysia Dato’ Mirza Mohammad Taiyab on 9 November.
The participants will then attend a travel mart and product presentation by Fox Studio Genting and Themed Attractions and Resorts on 10 November at the Royale Chulan Hotel Kuala Lumpur, and another one in Langkawi on 12 November at the Langkawi Lagoon Resort with a presentation by the Langkawi Development Authority (LADA). They will also get to network with the local travel trade members at both functions.
Make It Malaysia 2014 programme for South Asia, West Asia and Africa is supported by Malaysia Airlines, Malindo Air, Air Mauritius, and Qatar Airways.
From January to August this year, South Asia, West Asia, and Africa have shown significant increase in tourist arrivals compared to the same period last year. There were a total of 835,912 tourist arrivals from South Asia, 251,877 arrivals from West Asia, and 92,596 from Africa, registering a 19.2% increase for both Asian markets and 17.3% increase for the African market.
-Tourism Malaysia.
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