PATA has announced a new partnership with Tourism Malaysia for the development of TMmPOWER, a new PATAmPOWER white-label software platform and next-generation business decision-making tool.
With the platform, time previously spent looking for data on Malaysia’s tourism industry performance can now be spent on analysis, leading to smarter, faster decisions based on metrics.
PATA CEO Mario Hardy said: “Tourism Malaysia’s initiatives are in line with PATA NextGen activities…This (TMmPOWER) will enable tourism professionals to access data and make analytic-based decisions to improve their competitive advantage.”
Tourism Malaysia is the first NTO to implement the new application.
-TTG Asia.
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