More than 100 travel agents and members of the media from the Southern Thailand region attended the reception and were updated on the 2015 campaign, which celebrates Malaysia’s diverse cultures, festivals, cuisines, shopping experiences, and other events. The briefing also highlighted several attractions in Malaysia including Star Wars Mini Park, Legoland Water Park, Sanrio Hello Kitty theme park, Johor Premium Outlets and Langkawi Island.
The Director General of Tourism Malaysia Dato’ Mirza Mohammad Taiyab hosted an appreciation dinner to personally thank the travel agents and media for their support in promoting Malaysia in Southern Thailand. He also presented them with certificates of appreciation for their contribution to the growth of Thai arrivals to Malaysia.
Among the dignitaries who attended the event were Consul General of Malaysia in Songkhla Mohd Faizal Razali, the Director of International Promotion Division-ASEAN Syed Yahya Syed Othman, the Deputy Commander of Second Naval Area Command Rear Admiral Niwech Butsri, and the Deputy Commander of the 42nd Military Circle Senior Colonel Thanin Suwannakadee.
The MyFEST campaign, themed “Endless Celebrations,” will leverage on the momentum already established during the on-going Visit Malaysia Year 2014 and feature the various festivals celebrated by Malaysia’s multi-cultural society.
The Thai market is the fifth biggest tourist generating market to Malaysia. In 2013, a total of 1,156,452 Thai tourists visited Malaysia, constituting 4.5% of the country’s total arrivals.
The most popular tourist destinations and products in Malaysia for Thai tourists include Kuala Lumpur, Legoland and Hello Kitty in Johor, Sunway Lagoon in Selangor, George Town in Penang, Kota Kinabalu in Sabah, Genting Highlands in Pahang, and Pulau Perhentian in Terengganu.
“With the Visit Malaysia Year 2014 coming to an end soon, Malaysia will continue to welcome visitors with yet another year of endless celebrations and festivals with the Malaysia Year of Festivals 2015 campaign. It intends to give visitors a magical holiday experience with a special emphasis on the various festivals celebrated by the country’s multicultural society throughout the year.
“Besides festivals and celebrations, visitors will also be able to enjoy an array of interesting products namely shopping, cuisine, and theme parks that are available throughout the country,” said the Director of Tourism Malaysia Thailand Sulaiman Suip.
-Tourism Malaysia.
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