Borneo Highlands Resort, a golfing haven located an hour’s drive southwest of Sarawak’s capital, Kuching, is widening its marketing efforts to tap government and corporate travellers interested in health and wellness programmes.
Since opening in 2000, the 30-key resort has mainly catered to golfing clientele. The property features an 18-hole golf course surrounded by greenery, two meeting rooms that can each accommodate 50 pax in a theatre setting, and cool temperatures ranging from 21-28 degrees Celsius.
Resort manager Zakaria Ismail told TTG Asia e-Daily that plans to branch into the wellness segment and to market beyond Sarawak were aimed at increasing average room occupancy – which rose from 20 per cent last year to 35 per cent this year.
According to Zakaria, traditional Chinese treatments and Ayurvedic offerings were in the pipeline, while a sales representative would be based in Kuala Lumpur to ramp up marketing efforts in key cities across Peninsular Malaysia. Beginning this year, the resort will also increasingly target overseas markets such as Singapore, Brunei, Japan and South Korea, he added.
“We have key elements to make this new (marketing) venture a success – fresh air and a peaceful atmosphere surrounded by nature, organic food in the restaurant and traditional massage treatments all make for healthy living. The resort and its surroundings are also Important Bird Areas," said Zakaria.
The average room rate at the Borneo Highlands Resort is RM200++ (US$63++), inclusive of a one-day meeting package, meals, accommodation based on quad share, and return transfers from the foothills.
-TTG Asia.
http://www.borneohighlands.com.my/
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