Malaysia Airlines Deepens Engagement with China Market Following Successful ITB China 2025 Participation

 

Malaysia Airlines reaffirmed its commitment to the Chinese market following a successful participation at ITB China 2025, held in Shanghai from 27–29 May. The airline completed more than 200 business appointments and held over 30 senior-level discussions, underscoring its key role as a facilitator of connectivity and cooperation between the two countries.

Operating from its primary hub at Kuala Lumpur International Airport (KLIA) Terminal 1—one of Southeast Asia’s major aviation gateways—Malaysia Airlines connects passengers from China to 69 global destinations across Asia, Australia, the Middle East, and Europe. The airline delivers exceptional travel experiences, enriched by its renowned Malaysian Hospitality, making it the gateway to Asia and beyond. As a member of the oneworld® alliance, the airline further expands this connectivity, providing seamless access to over 900 destinations across 170 territories worldwide. Malaysia Airlines currently serves major Chinese cities including Beijing, Shanghai, Guangzhou, Xiamen, Hong Kong, and Taipei, and is actively exploring opportunities to enhance flight frequencies and introduce additional routes to further support growing bilateral exchanges in trade, tourism, and cultural interaction.

During ITB China, Malaysia Airlines showcased its MHcorporate programme, providing customized travel solutions tailored for corporate clients. This includes MHcorporate MARINE, addressing the specific requirements of maritime and energy sectors, and MHcorporate EVENTS, designed for meetings, incentives, conferences, and exhibitions.

In addition, Malaysia Airlines highlighted the enhanced benefits of its MHexplorer programme, designed specifically for students aged 13–26. The initiative offers attractive fare discounts, additional baggage allowances, and flexible travel arrangements, aiming to build lasting connections with China’s young traveller community.

Demonstrating a clear commitment to sustainability, Malaysia Airlines showcased the features of its latest A330neo aircraft via an immersive virtual-reality experience at ITB China 2025. Additionally, passengers experienced improved comfort with features such as Collins Aerospace Elevation Business Class suites and Recaro R3 Economy seating, highlighting Malaysia Airlines’ dedication to exceptional passenger experiences alongside environmental responsibility through the fuel-efficient fleet.

As the gateway to Asia and beyond, and complementing its commitment to sustainability, Malaysia Airlines delivers exceptional travel experiences enriched by its renowned Malaysian Hospitality, which continues to set the standard for warmth and service excellence. Guests can enjoy iconic offerings such as the signature satay and nasi lemak, Chef-on-Call gourmet dining in Business Class, and premium airport transfers in Mercedes electric vehicles at Kuala Lumpur International Airport Terminal 1, ensuring a seamless and comfortable journey from ground to air.

As the official global airline partner of Manchester United, Malaysia Airlines proudly connects fans and travellers across continents. Whether flying for football, family, or future business opportunities, passengers can count on the airline’s extensive network, exceptional service, and spirit of connection.

As part of its digitalisation efforts, Malaysia Airlines introduced enhancements to its HarmonyOS atomic service, offering instant and seamless access to flight bookings, check-in, and digital boarding passes.

Malaysia Airlines also offers “Bonus Side Trip”, which gives travellers added value with a complimentary stopover to one of seven exciting Malaysian destinations—such as Langkawi, Penang, or Johor Bahru—all within a single ticket, allowing them to explore more without extra fare.

Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group, said, “Debuting at ITB China has deepened our engagement with China’s travel community and laid the groundwork for our next chapter of growth in this market. Through a series of pre-scheduled business appointments and senior-level discussions, we have gained critical insights. Moving forward, we will continue to focus on optimising our route network and accelerating digital innovation, supported by our renowned Malaysian Hospitality, to deliver truly personalised and efficient journeys for our Chinese customers.”

Building on the successes of ITB China, Malaysia Airlines will soon launch joint marketing campaigns with key Chinese trade partners, targeted corporate training programmes. Malaysia Airline will put ongoing efforts to deepen bilateral cooperation, increase passenger growth, and facilitate enhanced cargo exchanges between the two nations.

Malaysia Airlines remains committed to its role as the preferred carrier connecting China with Malaysia and the broader global market, consistently delivering its renowned Malaysian Hospitality and exemplary service standards.

-Malaysia Airlines.