DUBAI, 6 May 2024 –
Tourism Malaysia participates in the 30th edition of Arabian Travel Market
(ATM) 2024, showcasing the country’s latest attractions and destinations to
attract more tourists from West Asia. The four-day prestigious event held at
the Dubai World Trade Centre from 6 to 9 May 2024 marks Malaysia’s 31st year of
participation, demonstrating its enduring commitment to this burgeoning market.
Led by the Honourable Chairman of Tourism Malaysia Datuk (Dr.)
Yasmin Mahmood, and accompanied by Dato' Shaharuddin bin Abu Sohot, Deputy
Secretary General (Management), Ministry of Tourism, Arts and Culture, the
Malaysian delegation comprises a good mix of 75 organisations, including hotels
and resorts, travel agents, tourism product owners, and representatives from
state tourism boards.
The Malaysia Pavilion will engage with Middle Eastern buyers,
generating interest while highlighting tourism products and services tailored
to their specific needs and preferences, thus underscoring the importance
placed on West Asia as a key source of tourists, especially during its summer
vacation.
“With the upcoming launch and celebration of Visit Malaysia Year
2026, we strive to attract more West Asia tourists. We recognise the immense
potential of this market, not only in terms of outbound tourism but also trade
and investment.
“We are confident that Malaysia’s position as a top destination
for Muslim travellers, coupled with our intensified promotional efforts, will
enable us to achieve our target,” stated Datuk (Dr.) Yasmin Mahmood during the
launch of the Malaysia Pavilion today.
In 2024, Malaysia aims to welcome 27.3 million international
tourist arrivals and generate RM102.7 billion in tourism receipts. The
remarkable rise in visitors from the Gulf region in recent years fuels Tourism
Malaysia’s enthusiasm to further cultivate this market.
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