PUTRAJAYA, 12 May 2024 –
Tourism Malaysia embarks on a sales mission to Oman and Qatar from 12 to 15 May
in its robust efforts to foster closer tourism ties and showcase its latest
offerings to the West Asian market after successfully participating in the
recent Arabian Travel Market (ATM) 2024.
The delegation comprises of Malaysian tourism fraternities,
including 11 travel agents, seven hoteliers and two product owners,
representing the vibrant landscape of Malaysia’s tourism sector.
The mission will facilitate targeted business-to-business (B2B)
sessions and networking dinners in Muscat and Doha, enabling productive
partnerships and knowledge exchange between Malaysian and local travel trade
partners. Formal briefings and presentations will further enhance the
understanding of Malaysia's dynamic tourism industry.
Tourism Malaysia stated: “West Asian travellers have consistently
ranked the top five international spenders in Malaysia, boasting a high per
capita expenditure and longer average stays. As we witness a resurgence of West
Asian tourists to Malaysia, this sales mission presents a strategic opportunity
to amplify our promotional efforts in Oman and Qatar.”
In 2023, Malaysia welcomed 18,078 and 2,464 tourists from Oman
and Qatar, respectively. While these numbers reflect a positive trajectory, the
mission aims to re-capture pre-pandemic arrivals of 23,911 and 4,089 logged in
2019. This target is further supported by the availability of convenient direct
flights to Kuala Lumpur offered by Qatar Airways, Oman Air and Salam Air.
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