AXN Asia to showcase Malaysia highlights in mini-series

 

The Unfading Memoirs mini-series will explore Malaysia’s Kuala Lumpur, Penang, Sabah and Sarawak, pictured

Tourism Malaysia and AXN Asia, an English-language general entertainment channel owned by KC Global Media, have teamed up to present Unfading Memoirs, an exploration production showcasing Malaysia’s rich cultural tapestry and breath-taking landscapes.

This pioneering collaboration between AXN Asia and Tourism Malaysia will premiere on AXN’s channel in July across Asia, featuring curated experiences from different travellers’ perspectives.

Inviting viewers to discover Malaysia’s culinary delights, cultural heritage, and outdoor adventures are travel-savvy hosts Justin Bratton and Selina Lo, alongside food and travel enthusiast Erwan Heussaff. The mini-series will feature an immersive exploration of Kuala Lumpur, Penang, Sabah and Sarawak.

Through a series of user-generated content initiatives, viewers will also be empowered to share their own travel experiences, further enriching the narrative of the unique destinations while having the opportunity to win exclusive trips.

George Chien, co-founder, CEO, and president of KC Global Media, shared: “This collaboration perfectly aligns with our mission to inspire wanderlust and cultural exploration – exemplifying our dedication to producing meaningful and engaging content that resonates with viewers across the region. We are excited to embark on this journey with Tourism Malaysia and look forward to creating more impactful projects together in the future.”

“Malaysia is a treasure trove of cultural diversity, natural beauty, and captivating experiences – for which we’re eager to showcase Malaysia’s unique charm to a wider audience, inviting travellers from around the globe to discover the wonders of our country,” remarked the director general of Tourism Malaysia.

-TTG Asia.